SMEs, in a competitive world, have been realizing that they are not just selling products or services but a mass of … branded products, services and people to sustain in the business. Therefore, movement is captivating in the SMEs to introduce … policies especially branding strategies are significantly helping Pune SMEs become competitive and gain highest market share in …

This article describes that though there are few studies conducted on SMEs' life cycle, there are no studies … specifically done around the globe with focus on electronic marketing approaches for SMEs. SMEs are flexible, so they can respond …, the management style model, the management function model and the contingency model. SMEs face-marketing problems due to …

small and medium enterprises (SMEs) from the temporal view. This article has been conducted in two phases: a full survey in … between initial e-commerce adoption and institutionalization in SMEs in terms of institutional predictors. When e-commerce was … awareness of e-commerce emerges as critical contributions to push SMEs to engage in e-commerce more sophisticatedly. …

small and medium enterprises (SMEs), plays a significant role in the Sri Lankan economy as a strategic partner. Thus, the … article examines current levels of ICT usage and perceived barriers to ICT adoption in SMEs in Sri Lanka. The findings … identified as the perceived barriers to ICT adoption in SMEs in Sri Lanka. Data was collected from 67 SME owners from Sri Lanka …

even worse for SMEs who work without state-of-the-art technologies, especially in terms of quantitative demand and size …

issues that act as barriers and deserve attention in implementing ambidextrous supply chain strategy in SMEs. To develop a … to its iterative nature that helps to bring forth issues that are difficult to identify otherwise. SMEs in India under … of SMEs mangers/owners to improve supply chain performance by eliminating barriers and thereby implementing ambidextrous …

Small and Medium Enterprises (SMEs) in service sector take the lion share of the market compared to other sectors such … as agriculture and manufacturing. The increasing number of SMEs in the service sector brought the competition in the … market to its peak, which forced SMEs to invest in improving their services. However, solving service problems requires more …

previously, albeit not extensively. There seems to be consensus among authors that IT governance is important for SMEs as well as … niche research domain. Regarding the contemporary state of IT governance in SMEs, authors seem to indicate that there is … room for improvement. Finally, there is no published framework for IT governance that is tailored for SMEs, although the …

perceived implementation maturity of COBIT 5 processes between SMEs and larger organizations. Also, the data offers empirical …