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Segmenting Markets by Means of CRMs: An Application to Restaurants

Heredero, Carmen De Pablos; Gallego-Gómez, Cristina - In: International Journal of Web Portals (IJWP) 8 (2016) 1, pp. 1-12

Customer Relationship Management Systems, CRM, are technological assets that can help firms to develop the required managerial skills to promote an efficient market segmentation strategy. In this article an example of an outstanding application of Customer Relationship Management system CRM, to...

Persistent link: https://www.econbiz.de/10012048704

Strategizing and Innovating with Enterprise Systems: The Case of a Public University

Bhattacharya, Prithvi - In: Journal of Cases on Information Technology (JCIT) 18 (2016) 2, pp. 1-15

innovation and better strategic decisions. …

Persistent link: https://www.econbiz.de/10012048874

Innovating Service Delivery Through a Community-Based B2B2C Platform: A Case Study of Card Union

Gou, Juanqiong; Li, Jiayao; Xiang, Jing; Zhang, Justin - In: Journal of Cases on Information Technology (JCIT) 20 (2018) 4, pp. 17-31

The continuous evolution of e-business has demanded firms to seek innovative business models to collect and integrate information from electronic marketplaces. The authors present a case study of Card Union to investigate how companies can develop innovative models of service delivery at...

Persistent link: https://www.econbiz.de/10012048919

Inverted Learning Environments with Technology, Innovation and Flexibility: Student Experiences and Meanings

Ramírez-Montoya, María-Soledad; Hernández, Darinka … - In: Journal of Information Technology Research (JITR) 9 (2016) 1, pp. 18-33

Flexibility, technology and innovation can lead to challenging learning environments. The research question: What are …

Persistent link: https://www.econbiz.de/10012049107

Driving Factors for Converting Teaching-Oriented Universities Into Entrepreneurial Universities: A Turkish Case Study

Durst, Susanne; Temel, Serdal - In: International Journal of Applied Behavioral Economics … 7 (2018) 3, pp. 34-53

In order to accelerate economic growth, many countries have developed and implemented different programs and mechanisms. Benefiting universities' knowledge production and human capacity are one of those mechanisms and therefore entrepreneurial universities, in particular, are considered as a...

Persistent link: https://www.econbiz.de/10012042563

Understanding the Influence of R&D Collaboration on Organizational Innovation: Empirical Evidences

Simao, Lurdes; Franco, Mário - In: International Journal of Applied Behavioral Economics … 7 (2018) 3, pp. 54-73

organizational innovation. Therefore, this article analyzes the influence of R&D collaboration on firms' ability to introduce … organizational innovation. A quantitative approach was used, based on a sample of 5.079 Portuguese firms from the CIS 2010-Community … Innovation Survey 2010. The empirical evidence showed R&D collaboration with clients to be predominant in organizational …

Persistent link: https://www.econbiz.de/10012042564