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How to retain customers in omnichannel retailing : considering the roles of brand experience and purchase behavior

Yin, Chin-Ching; Chiu, Hung-Chang; Hsieh, Yi-Ching; … - In: Journal of retailing and consumer services 69 (2022), pp. 1-13

Persistent link: https://www.econbiz.de/10013401638

Does cross-channel consistency always create brand loyalty in omni-channel retailing?

Liu, Ting; Liu, Minghao - In: International journal of retail and distribution management 52 (2024) 1, pp. 125-145

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Triggering brand switching in online stores : the effectiveness of recommendations for private labels versus national brands

Kobuszewski Volles, Barbara; Van Kerckhove, Anneleen; … - In: Journal of business research : JBR 164 (2023), pp. 1-14

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Creating brand engagement through in-store gamified customer experiences

Högberg, Johan; Olsson Ramberg, Marcus; Gustafsson, Anders - In: Journal of retailing and consumer services 50 (2019), pp. 122-130

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Omnichannel retailer brand experience : conceptualisation and proposal of a comprehensive scale

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Authentic omnichannel : providing consumers with a seamless brand experience through authenticity

Massi, Marta; Piancatelli, Chiara; Vocino, Andrea - In: Psychology & marketing 40 (2023) 7, pp. 1280-1298

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Understanding loyalty in multichannel retailing : the role of brand trust and brand attachment

Frasquet Deltoro, Marta; Mollá Descals, Alejandro; … - In: International journal of retail & distribution management 45 (2017) 6, pp. 608-625

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"My store my brand" - a critical review of online and offline private label brands in India

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Assesing the success of private labels online : differences across categories in the grocery industry

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Yes Logo : Uncovering the Recipes of Branding Success in the World's Largest Consumer Market

Wang, Jiazhuo G.; Qin, Shuo; Wang, Allison - 2023

.1. Xiaomi: An Internet-Driven Miracle -- Nongfu Spring: Down to the Soul of a Brand -- Haier: A Brand That Started with A Smashed Fridge -- Anta Sports: Rising with the Recreation of Global Brands -- BYD: A Disrupter of the Emerging Market -- WeChat: A Way of Life in the Information Age --...

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