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~subject:"Brand management"
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Brand management
Konsumentenverhalten
78,383
Consumer behaviour
77,955
Gesundheitswesen
20,793
Health
20,713
Gesundheit
19,510
Health care system
18,241
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Wasserversorgung
10,368
USA
9,240
Beziehungsmarketing
8,786
Relationship marketing
8,775
United States
8,683
Water supply
8,409
Deutschland
8,178
Health care
7,787
Gesundheitsversorgung
7,760
Markenführung
7,263
Germany
7,053
Markenimage
6,446
Brand image
6,423
Kundenzufriedenheit
5,520
Customer satisfaction
5,518
Dienstleistungsqualität
5,456
Service quality
5,449
Gesundheitspolitik
5,361
Online-Handel
5,360
Online retailing
5,347
Health policy
4,870
Social Web
4,692
Social web
4,690
Gesundheitsvorsorge
4,667
Kinder
4,509
Children
4,426
Online-Marketing
4,314
Internet marketing
4,291
Preventive care
4,265
Welt
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4,171
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Ko, Eunju
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Han, Heesup
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Sarkar, Abhigyan
23
Bang, Nguyen
21
Keller, Kevin Lane
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Diamantopoulos, Adamantios
19
Guzman, Francisco
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Japutra, Arnold
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Hollebeek, Linda D.
17
MacInnis, Deborah J.
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Dawes, John
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Veloutsou, Cleopatra
16
Wiedmann, Klaus-Peter
15
Ekinci, Yuksel
14
Fetscherin, Marc
14
Gázquez-Abad, Juan Carlos
14
Khan, Imran
14
Kunkel, Thilo
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Martínez-López, Francisco J.
14
Pelsmacker, Patrick de
14
Valette-Florence, Pierre
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Dens, Nathalie
13
Fournier, Susan
13
Park, C. Whan
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Romaniuk, Jenni
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Septianto, Felix
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Shimul, Anwar Sadat
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12
De Chernatony, Leslie
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Fitzsimons, Gavan J.
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Grohmann, Bianca
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Seo, Yuri
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1
Gesellschaft zur Erforschung des Markenwesens
1
GfK-Nürnberg e.V.
1
Global Brand Conference <11., 2016, Bradford>
1
Global Conference on Business, Management and Entrepreneurship "Transforming Suistainable Business In The Era Of Society 5.0" <2019, Bandung>
1
Gottfried Wilhelm Leibniz Universität Hannover
1
IGI Global
1
Institut für Handelsmanagement <Münster (Westf)>
1
Institut für Markt- und Distributionsforschung <Köln>
1
International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
1
International Conference on Advances in National Brand and Private Label Marketing (NB&PL) <10., 2023, Barcelona>
1
International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <4., 2017, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <5., 2018, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <6., 2019, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <9., 2022, Barcelona>
1
Internationale Konferenz "DerMarkentag" <5., 2014, Koblenz>
1
Karlsruher Institut für Technologie
1
Markendialog <12, 2008, Berlin>
1
Robert Schuman Centre for Advanced Studies
1
Sankt-Peterburgskij Gosudarstvennyj Universitet / Kafedra Marketinga
1
Society for Consumer Psychology.
1
Springer International Publishing
1
Summer Educators' Conference <2012, Chicago, Ill.>
1
Universitat Pompeu Fabra / Departament d'Economia i Empresa
1
World Advertising Research Center <Henley-on-Thames>
1
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Journal of business research : JBR
393
The journal of product & brand management
285
The journal of brand management : an international journal
266
Journal of retailing and consumer services
251
Psychology & marketing
89
Asia Pacific journal of marketing and logistics
84
European journal of marketing : EJM
78
International journal of hospitality management
74
Journal of marketing communications
73
Marketing intelligence & planning
60
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
59
Journal of international consumer marketing
56
Journal of promotion management : innovations in planning and applied research
56
International journal of advertising : the review of marketing communications
54
International journal of internet marketing and advertising : IJIMA
51
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
51
Marketing letters : a journal of research in marketing
51
Journal of marketing management : MM
49
International marketing review
48
Journal of promotion management : JPM
48
Journal of the Academy of Marketing Science
48
SpringerLink / Bücher
48
Journal of strategic marketing
47
International journal of consumer studies
45
Journal of global marketing
45
Journal of fashion marketing and management
44
The journal of consumer marketing
44
Cogent business & management
42
Journal of marketing
42
The IUP journal of brand management : IJBRM
40
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
38
Journal of marketing management : JMM ; journal of the Academy of Marketing
36
Journal of international marketing
35
International journal of retail & distribution management
34
Journal of Islamic marketing
34
European journal of marketing
32
International journal of contemporary hospitality management
32
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
32
Journal of retailing
32
Qualitative market research : an international journal
32
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ECONIS (ZBW)
7,260
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1
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1
The length of brand names influences the expectation of healthiness in foods and preference for healthy foods
Motoki, Kosuke
;
Pathak, Abhishek
- In:
Psychology & marketing
40
(
2023
)
9
,
pp. 1850-1862
Persistent link: https://www.econbiz.de/10014338329
Saved in:
2
Health
and lifestyle branding
Quaye, Emmanuel Silva
;
Ameyibor, Leeford Edem Kojo
- In:
Marketing Communications and Brand Development in …
,
(pp. 147-179)
.
2022
Persistent link: https://www.econbiz.de/10013274607
Saved in:
3
The power of promoting healthy brands : familiarity in healthy product decision making
Bui, M̃y
;
Kemp, Elyria
;
Hamilton, Mitchell
- In:
Journal of promotion management : JPM
21
(
2015
)
6
,
pp. 739-759
Persistent link: https://www.econbiz.de/10011433651
Saved in:
4
The effect of fitness branding on restrained eaters' food consumption and postconsumption physical activity
Koenigstorfer, Joerg
;
Baumgartner, Hans
- In:
Journal of marketing research : JMR
53
(
2016
)
1
,
pp. 124-138
Persistent link: https://www.econbiz.de/10011450429
Saved in:
5
Branding social and
health
behavior : an education and research agenda
Evans, W. Douglas
- In:
Psychology of branding
,
(pp. 133-148)
.
2013
Persistent link: https://www.econbiz.de/10009775608
Saved in:
6
Healthcare branding : developing emotionally based consumer brand relationships
Kemp, Elyria
;
Jillapalli, Ravi
;
Becerra, Enrique
- In:
The journal of services marketing
28
(
2014
)
2
,
pp. 126-137
Persistent link: https://www.econbiz.de/10010371785
Saved in:
7
Healthcare apps' purchase intention : a consumption values perspective
Chakraborty, Debarun
;
Paul, Justin
- In:
Technovation : the international journal of …
120
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014476559
Saved in:
8
Modelling the factors impacting customer engagement for branded content in healthcare
Chauhan, Trishala
;
Sindhu, Shilpa
;
Mor, Rahul S.
- In:
International journal of pharmaceutical and healthcare …
18
(
2024
)
1
,
pp. 102-121
Persistent link: https://www.econbiz.de/10014479721
Saved in:
9
Healthcare brands sound off : evaluating the influence of sonic branding in shaping consumer perceptions
Kemp, Elyria
;
Kopp, Steven W.
;
Bui, M̃y
- In:
International journal of pharmaceutical and healthcare …
17
(
2023
)
3
,
pp. 340-352
Persistent link: https://www.econbiz.de/10014336994
Saved in:
10
The effects of customer engagement and brand trust on brand loyalty : a case study of BPJS healthcare participants in Indonesia
Kholis, Noor
;
Ratnawati, Alifah
- In:
Journal of Asian finance, economics and business : JAFEB
8
(
2021
)
11
,
pp. 317-324
Persistent link: https://www.econbiz.de/10012671052
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