1: Form Postponement Types and Market Contingencies: Toward an Isomorphism of Mass-Customization Strategies and Form Postponement Types -- 2: The Ghost in the Machine: A Multi-Method Exploration of the Role of Individuals in the Simultaneous Pursuit of Flexibility and Efficiency -- 3: The Role...

"Wie man Kundenanforderungen in der Produktentwicklung systematisch analysiert und managt, zeigen die Autoren in diesem Buch. Die hier vorgestellten Verfahren heben darauf ab, Komplexität in der Produktentwicklung zu reduzieren und Innovationsprozesse zu optimieren. Im Zentrum steht dabei der...

Over the past years, businesses have had to tackle the issues caused by numerous forces from political, technological and societal environment. The changes in the global market and increasing uncertainty require us to focus on disruptive innovations and to investigate this phenomenon from...