Navigating your toolkit -- The keystone -- Tools for startup success -- The strategic start -- Startup success -- The quick plan -- Designing your perfect business -- The executive business plan -- Show me the money! -- Leading my business -- Share your world

"Completely revised and updated edition of this very popular and successful small business book. The first edition of 201 Great Ideas for Your Small Business was hailed by management guru and author Tom Peters as "Brilliantly researched; Brilliantly written; A gem of priceless value on almost...