This paper analyses the role of information in the search process. Ibuild a simple model of a good with two random … which neither affect expected utility norits variance. These changes have a great impact on the search behaviour …:the customer may start to search the characteristics and buy the goodeven if she did not do so before. The optimal search rule is …

analyze every alternative. To capture these situations, we formulate a framework to study behavioral search by utilizing the … idea of consideration sets. Consumers engage in a dynamic search process. At each stage, they consider only those options … identify both search paths and preferences. …

We develop and estimate a model of consumer search with spatial learning. Consumers make inferences from previously … searched objects to unsearched objects that are nearby in attribute space, generating path dependence in search sequences. The … estimated model rationalizes patterns in data on online consumer search paths: search tends to converge to the chosen product in …