Netnography i.e. the systematic observation and analysis of online communities to generate insights for an innovation process, has been established as a method of user innovation in consumer goods industries. In this study we apply this technique for the first time in the context of a complex,...

Consumer innovators are identified on the basis of time elapsed after the launch or as a specific percentage of people out of total purchasers who buy early. They are venturesome, young, highly educated, high social status (online & offline), high-income individuals, who have an interest in new...

Objective – Based on theoretical considerations, this paper focuses on (1) the adoption level of Low Loss Microwave Transmission Glass (LLMTG), which encompasses as new innovation among users in Malaysia and (2) investigates the influences of innovation characteristics towards low loss...

The dynamics of online searching and purchasing is becoming better known and understood as researchers study various products sold via the Web. Even though there is a prevalence of travel products purchased online, integrated frameworks that identify the various determinants of the decision...

Research on the entry of genetically modified organisms (GMOs) into the agricultural marketplace has largely emphasised questions of consumer confidence and trust, product liability, and the market. However, the relationship between GMOs, free trade, and questions of culture and traditional...

This study analyses the role played by diverse variables which ordinarily affect the quality of relationships on the Internet, extending the scope of application to the blogs. This analysis also focuses on attachment as an additional element in the quality of relationships. To do this, we...

Objective - This research seeks to examine the purchase behaviour of environment-friendly automobiles. It also identifies the key factors affecting the purchase intention of green vehicles. The study adopted a quantitative approach, and primary data was analysed on Smart PLS3. The researcher...

Efficient access to existing knowledge is essential to technical advance, yet little is known about how access-enhancing institutions shape intertemporal knowledge spillovers. In this paper, I investigate the cumulative technological impact of the CNIDR AIDS Database, the first,...

The Covid-19 pandemic has been a shock to retail payment behaviour. How have the changes differed across countries? What do they imply for the future of cash and digital payments? We assemble a new “Future of Payments” database on retail payment behaviour for up to 95 countries over...

Today, people live in the age of new diseases, such as stress and anxiety, and these diseases can affect users’ decision making regarding different products and services. Another important variable that can affect decision making is the use of mobile applications for marketing purposes....