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Kunst und Wirtschaft sind scheinbar gegensätzliche Welten. Dennoch oder gerade deshalb versuchen immer mehr Unternehmen, betrieblichen und marktlichen Herausforderungen mit Hilfe von Kunst zu begegnen. Dieses Handbuch zeigt, wie Künstler_innen Marken, Produkte und unternehmerische...

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Neue Produkte einführen : von der Idee zum Markterfolg

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The Oxford handbook of creativity, innovation, and entrepreneurship

Shalley, Christina E. (contributor); … - 2015

Research-based investigations of creativity, innovation, and entrepreneurship have the potential to inform each other … independently of one another. The Oxford Handbook of Creativity, Innovation, and Entrepreneurship addresses the critical need to … direction and stimulation for further interdisciplinary investigations of organizational creativity, innovation, and …

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