Introduction -- Part A. Consumers and competitors : your strategic foundations -- Key one : end-user benefits for growing niche markets -- Key two : Pricing that pleases two masters -- Key three : infotech-strengthened channels and supply chains -- Key four : a targeted and frugal sales and...

Entrepreneurship is a key factor in economic growth, innovation & the development of firms & businesses. Written by leading scholars, this book presents a comprehensive review of the research in entrepreneurship.

"This book will focus on different conceptions of performance: individual, team, and organizational performance; success, rebounding, well-being, job satisfaction, and life satisfaction by presenting concepts in relation to resilience, new conceptual frameworks and new methodological approaches"--