Kraus, Sascha; Richter, Chris; Brem, Alexander; Cheng, … - In: Journal of Innovation & Knowledge (JIK) 1 (2016) 1, pp. 13-23
strategies and their communication tools. To do this, 446 crowdfunding projects were gathered and empirically analyzed. Three … overview of current academic discussions on crowdfunding. Furthermore, the analysis of success factors for crowdfunding … probability of successful crowdfunding projects under consideration of the key influencing factors of communication. …