"The popularity of blogs, wikis, and social networking demands a strong understanding of the hot Web 2.0 applications that are relevant today and this book provides the underlying concepts and business applications of these new tools Includes engaging and challenging projects so readers can...

Fundamentals -- A short history of analytics -- Open source analytics -- The Hadoop ecosystem -- In-memory analytics -- Streaming analytics -- Analytics in the cloud -- Machine learning -- Self-service analytics -- Handbook for managers