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~subject:"Innovation"
~type_genre:"Handbook"
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Praxishandbuch Produktentwicklung : Grundlagen, Instrumente und Beispiele ; [qualitative Marktgespräche, Marktsegmentierung, Produktkonzept, USP-Herleitung]
Langbehn, Arno
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2010
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003926617
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Präferenzmessung : methodengestützte Entwicklung zielgruppenspezifischer Produktinnovationen
Helm, Roland
;
Steiner, Michael
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2008
Persistent link: https://www.econbiz.de/10003476502
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