The vast majority of the studies investigating telecommunication development (diffusion of mobile phone, Internet, the broadband, etc.) that have been carried out in the literatures aim at assessing the impact on economic indicators, mainly the Gross Domestic Product (GDP), whereas little...

During the last decade the internet has been the fastest growing segment in advertising. Exploiting Nielsen data, we analyze the advertising pattern displayed by the population of organizations (i.e. companies, non-profit institutions and public entities) that were active on the Italian national...