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Persistent link: https://www.econbiz.de/10011862048

Online and Offline Information for Omnichannel Retailing

Gao, Fei; Su, Xuanming - 2016

This paper studies how retailers can effectively deliver online and offline information to omnichannel consumers who strategically choose whether to gather information online/offline and whether to buy products online/offline. Information resolves two types of uncertainty: product value...

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Multikanalstrategien im stationären Einzelhandel : eine empirische Untersuchung in der Konsumelektronikbranche

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Creating effective online customer experiences

Bleier, Alexander; Harmeling, Colleen M.; Palmatier, … - In: Journal of marketing 83 (2019) 2, pp. 98-119

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An experimental based investigation into the effects of website interactivity on customer behavior in on-line purchase context

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The effects of online and offline information sources on multiple store patronage

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Online relationship marketing

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Impact of customers' assessment of website attributes on e-relationship in the securities brokerage industry : a multichannel perspective

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Factors influencing web customers' willingnes to engage in online shopping with an internet retailer

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