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Konsumentenverhalten
Kommunikation
11,772
Communication
10,591
Information
7,962
Integration
4,481
performance
4,387
Performance
3,883
Theorie
3,860
Theory
3,717
information
2,546
Unternehmenserfolg
2,348
Firm performance
2,329
Interne Kommunikation
2,131
Internal communication
2,129
communication
2,021
integration
1,949
Deutschland
1,783
Innovation
1,531
Öffentlichkeitsarbeit
1,475
Public relations
1,397
USA
1,341
Experiment
1,337
Produktentwicklung
1,309
Spieltheorie
1,297
Game theory
1,260
Germany
1,234
United States
1,222
Unternehmen
1,165
Innovationsmanagement
1,154
Innovation management
1,100
collaboration
1,072
Collaboration
984
Asymmetrische Information
917
Asymmetric information
893
Social Web
840
Social web
840
Arbeitsgruppe
837
Team
822
Strategisches Management
794
Consumer behaviour
759
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132
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Article
557
Book / Working Paper
207
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1
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Article in journal
525
Aufsatz in Zeitschrift
525
Graue Literatur
80
Non-commercial literature
80
Working Paper
71
Arbeitspapier
65
Hochschulschrift
54
Thesis
39
Aufsatz im Buch
31
Book section
31
Aufsatzsammlung
8
Bibliografie enthalten
8
Bibliography included
8
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7
Sammelwerk
7
Lehrbuch
6
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5
Case study
3
Fallstudie
3
Advisory report
2
Collection of articles written by one author
2
Conference paper
2
Gutachten
2
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2
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2
Amtsdruckschrift
1
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1
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1
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1
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English
693
German
69
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1
French
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Bundorf, M. Kate
6
Esch, Franz-Rudolf
6
Kessler, Daniel P.
6
Berger, Jonah
5
Dräger, Lena
5
Pfajfar, Damjan
5
Bouton, Laurent
4
Dellaert, Benedict G. C.
4
Kirchsteiger, Georg
4
Lamla, Michael
4
Villas-Boas, Sofia
4
Anand Chopra, Felix
3
Bedard, Kelly
3
Bettinger, Eric
3
Bonnet, Céline
3
Cunha, Nina Menezes
3
Fang, Hanming
3
Hilger, James
3
Lichand, Guilherme
3
Madeira, Ricardo
3
Mattila, Anna S.
3
Packard, Grant
3
Pennings, Joost M. E.
3
Roth, Christopher
3
Sheehan, Daniel
3
Sánchez-Fernández, Juan
3
Vrontis, Demetris
3
Wansink, Brian
3
Wohlfart, Johannes
3
Wu, Zenan
3
Alpízar R., Francisco
2
Antonides, Gerrit
2
Arnold, Christian
2
Asugman, Gulden
2
Baker, Laurence C.
2
Baker, Laurence Claude
2
Bartosik-Purgat, Małgorzata
2
Belei, Nina
2
Belot, Michèle
2
Berezan, Orie
2
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National Bureau of Economic Research
4
Friedrich-Schiller-Universität Jena
2
Verlag Dr. Kovač
2
Berliner Wissenschafts-Verlag
1
California Agricultural Experiment Station / Department of Agricultural and Resource Economics
1
Deutschland / Umweltbundesamt
1
Eric Cuvillier <Firma>
1
Fachhochschule Salzburg / Studiengang Betriebswirtschaft
1
Fördergesellschaft Marketing an der Universität Augsburg
1
Gottfried Wilhelm Leibniz Universität Hannover
1
ICORIA / Veranstaltung <19., 2021, Bordeaux>
1
IGI Global
1
Institut für Sozial-Ökologische Forschung
1
Instituto do Comércio Externo de Portugal <Lissabon>
1
Logos Verlag Berlin
1
S.R.A., Science Research Associates, Inc., a subsidiary of IBM
1
Springer Fachmedien Wiesbaden
1
Surrey Energy Economics Centre
1
Technische Universität Clausthal
1
VVB LAUFERSWEILER Verlag
1
Österreich / Bundesministerium für Verkehr, Innovation und Technologie
1
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Journal of business research : JBR
23
Journal of retailing and consumer services
11
Journal of advertising research
10
Journal of marketing communications
9
Psychology & marketing
9
International journal of hospitality management
8
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
8
Journal of consumer research : JCR ; an interdisciplinary bimonthly
8
SpringerLink / Bücher
8
International journal of internet marketing and advertising : IJIMA
7
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
6
European journal of marketing
5
European journal of marketing : EJM
5
Food policy : economics planning and politics of food and agriculture
5
Journal of consumer research : JCR ; an interdisciplinary journal
5
Management science : journal of the Institute for Operations Research and the Management Sciences
5
The journal of consumer marketing
5
Working paper / National Bureau of Economic Research, Inc.
5
Industrial marketing management : the international journal for industrial and high-tech firms
4
International journal of industrial organization
4
Journal of behavioral and experimental economics
4
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
4
Journal of economic behavior & organization : JEBO
4
Journal of economic psychology : research in economic psychology and behavioral economics
4
Journal of marketing research : JMR
4
Journal of service management
4
Journal of sport management : the official journal of the North American Society of Sport Management
4
Journal of the Academy of Marketing Science
4
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
4
NBER Working Paper
4
NBER working paper series
4
Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology
4
Working papers / Harvard Business School, Division of Research
4
Asia Pacific journal of marketing and logistics
3
Discussion paper
3
Gabler Edition Wissenschaft / Forschungsgruppe Konsum und Verhalten
3
Information systems research : ISR
3
International journal of contemporary hospitality management
3
International journal of retail & distribution management
3
International journal of technology marketing : IJTMkt
3
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ECONIS (ZBW)
759
EconStor
6
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1
Style before substance? : building loyalty through marketing
communication
congruity
Berezan, Orie
;
Krishen, Anjala Selena
;
Tanford, Sarah
; …
- In:
European journal of marketing : EJM
51
(
2017
)
7/8
,
pp. 1332-1352
Persistent link: https://www.econbiz.de/10011725683
Saved in:
2
Seeking happiness through materialism, gratitude and life satisfaction : evidence from Pakistani employees, with the mediatory role of feeling experiences
Misbah, M.
;
Siddiqui, Danish Ahmed
- In:
International journal of management innovation systems …
4
(
2019
)
1
,
pp. 49-84
Persistent link: https://www.econbiz.de/10012489710
Saved in:
3
Assessing the relationship between materialism and conspicuous consumption : validation in the indian context
Chacko, Pearly Saira
;
Prashar, Sanjeev
;
Ramanathan, …
- In:
Asian Academy of Management journal : AAMJ
23
(
2018
)
2
,
pp. 143-159
Persistent link: https://www.econbiz.de/10012056805
Saved in:
4
Customer roles in M&A
integration
Öberg, Christina
- In:
International studies of management and organization
48
(
2018
)
1
,
pp. 43-70
Persistent link: https://www.econbiz.de/10011883091
Saved in:
5
Produktdesign : eine empirische Untersuchung zu Definition, Messung und Auswirkungen auf das Verhalten von Konsumenten
Schwemmle, Martin
-
2016
Persistent link: https://www.econbiz.de/10011451280
Saved in:
6
How complaining customers make companies listen and influence product development
Christiansen, John K.
;
Gasparin, Marta
;
Varnes, Claus
; …
- In:
International journal of innovation management
20
(
2016
)
1
,
pp. 1650001-1-31
Persistent link: https://www.econbiz.de/10011472468
Saved in:
7
Social media and societal marketing : a path for a better wine?
Fiore, Mariantonionetta
;
Vrontis, Demetris
;
Silvestri, …
- In:
Journal of promotion management : JPM
22
(
2016
)
2
,
pp. 268-279
Persistent link: https://www.econbiz.de/10011532951
Saved in:
8
Resonance testing : an industry approach for experiential concept evaluation
Liikkanen, Lassi A.
;
Reavey, Heather
- In:
International journal of product development : IJPD
20
(
2015
)
4
,
pp. 265-285
Persistent link: https://www.econbiz.de/10011533805
Saved in:
9
Ubiquitärer E-Service für Konsumenten : die Perspektive der Theorie psychologischer Reaktanz
Arnold, Christian
-
2015
Persistent link: https://www.econbiz.de/10010497639
Saved in:
10
The cultural influence on mass customization
Wabia, Carolin
-
2020
Persistent link: https://www.econbiz.de/10012234738
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