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~subject:"Markenführung"
~type_genre:"Ratgeber"
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Brand new : solving the innovation paradox ; how great brands invent and launch new products, services, and business models
Maddock, G. Michael
;
Uriarte, Luisa C.
-
2011
book teaches other companies how they can maximize
performance
and revenue.. Presents an overarching strategy for creating …
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