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Markenführung
Konsumentenverhalten
78,383
Consumer behaviour
77,955
Beziehungsmarketing
24,985
Relationship marketing
24,957
Electronic Commerce
22,741
E-commerce
20,377
Einzelhandel
17,516
Retail trade
14,615
Theorie
13,705
Theory
13,505
Online-Handel
10,918
Online retailing
10,864
Deutschland
9,328
Germany
8,203
Brand management
8,193
Kundenzufriedenheit
7,988
Customer satisfaction
7,971
USA
7,410
United States
7,061
Markenimage
6,868
Social Web
6,862
Social web
6,858
Brand image
6,837
Dienstleistungsqualität
6,482
Service quality
6,468
Online-Marketing
6,414
Internet marketing
6,323
Internet
6,061
Markenartikel
4,485
Brand
4,475
Marketingmanagement
4,325
Marketing management
4,260
Preismanagement
3,888
Pricing strategy
3,882
Lieferantenmanagement
3,774
Supplier relationship management
3,771
Werbewirkung
3,684
Advertising effects
3,643
Verbraucherverhalten
3,565
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4,236
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1,160
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44
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44
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18
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17
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Loureiro, Sandra Maria Correia
34
Phau, Ian
32
Melewar, T. C.
25
Ko, Eunju
24
Han, Heesup
23
Sarkar, Abhigyan
23
Bang, Nguyen
22
Burmann, Christoph
21
Keller, Kevin Lane
21
Fournier, Susan
20
Diamantopoulos, Adamantios
19
Guzman, Francisco
19
Japutra, Arnold
19
MacInnis, Deborah J.
19
Sarkar, Juhi Gahlot
18
Dawes, John
17
Hollebeek, Linda D.
17
Huber, Frank
17
Veloutsou, Cleopatra
17
Khan, Imran
16
Swoboda, Bernhard
16
Wiedmann, Klaus-Peter
16
Fetscherin, Marc
15
Kunkel, Thilo
15
Park, C. Whan
15
Valette-Florence, Pierre
15
Casidy, Riza
14
Christodoulides, George
14
Ekinci, Yuksel
14
Gázquez-Abad, Juan Carlos
14
Kumar, Vikas
14
Martínez-López, Francisco J.
14
Pelsmacker, Patrick de
14
Rahman, Zillur
14
Romaniuk, Jenni
14
De Chernatony, Leslie
13
Dens, Nathalie
13
Paul, Justin
13
Septianto, Felix
13
Shimul, Anwar Sadat
13
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Springer Fachmedien Wiesbaden
24
Information Resources Management Association
8
Gesellschaft zur Erforschung des Markenwesens
4
National Bureau of Economic Research
4
American Marketing Association
3
Gesellschaft für Konsum-, Markt- und Absatzforschung
3
Chambre de commerce et d'industrie de Paris
2
Edward Elgar Publishing
2
Haufe-Lexware GmbH & Co. KG
2
Helmut-Schmidt-Universität
2
IGI Global
2
NetLibrary, Inc
2
Verlag Dr. Kovač
2
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
AMA Winter Academic Conference <2021, Online>
1
De Gruyter Oldenbourg
1
Erasmus Research Institute of Management
1
Forschungskolloquium anlässlich des 65. Geburtstages von Professor Dr. Manfred Helzer <1997, Berlin>
1
GfK-Aktiengesellschaft <Nürnberg>
1
Global Brand Conference <11., 2016, Bradford>
1
Global Conference on Business, Management and Entrepreneurship "Transforming Suistainable Business In The Era Of Society 5.0" <2019, Bandung>
1
Gottfried Wilhelm Leibniz Universität Hannover
1
ICORIA <17., 2018, Valencia>
1
Institut für Handelsmanagement <Münster (Westf)>
1
Institut für Markt- und Distributionsforschung <Köln>
1
International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
1
International Conference on Advances in National Brand and Private Label Marketing (NB&PL) <10., 2023, Barcelona>
1
International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <4., 2017, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <5., 2018, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <6., 2019, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <9., 2022, Barcelona>
1
Internationale Konferenz "DerMarkentag" <5., 2014, Koblenz>
1
Internationales Design Zentrum Berlin
1
Karlsruher Institut für Technologie
1
Markendialog <1, 1997, Frankfurt, Main>
1
Markendialog <12, 2008, Berlin>
1
Markendialog <2, 1998, Frankfurt, Main>
1
Markendialog <5, 2001, Frankfurt, Main>
1
Marketing-Centrum <Münster (Westf)>
1
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Journal of business research : JBR
421
The journal of product & brand management
300
The journal of brand management : an international journal
290
Journal of retailing and consumer services
266
Psychology & marketing
91
Asia Pacific journal of marketing and logistics
88
European journal of marketing : EJM
85
International journal of hospitality management
77
Journal of marketing communications
75
SpringerLink / Bücher
75
Marketing intelligence & planning
68
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
63
Journal of promotion management : innovations in planning and applied research
60
Journal of international consumer marketing
58
International journal of internet marketing and advertising : IJIMA
57
International journal of advertising : the review of marketing communications
54
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
54
Journal of marketing management : MM
54
Journal of strategic marketing
52
Marketing letters : a journal of research in marketing
52
Journal of the Academy of Marketing Science
50
International marketing review
49
Journal of marketing
48
Journal of promotion management : JPM
48
Cogent business & management
46
Industrial marketing management : the international journal for industrial and high-tech firms
46
The journal of consumer marketing
46
International journal of consumer studies
45
Journal of fashion marketing and management
45
Journal of global marketing
45
Journal of retailing
45
The IUP journal of brand management : IJBRM
43
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
40
International journal of retail & distribution management
39
Journal of international marketing
38
Journal of marketing management : JMM ; journal of the Academy of Marketing
38
International journal of contemporary hospitality management
37
Journal of Islamic marketing
34
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
34
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
33
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ECONIS (ZBW)
8,191
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2
EconStor
2
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1
How to retain customers in omnichannel retailing : considering the roles of brand experience and purchase behavior
Yin, Chin-Ching
;
Chiu, Hung-Chang
;
Hsieh, Yi-Ching
; …
- In:
Journal of retailing and consumer services
69
(
2022
),
pp. 1-13
Persistent link: https://www.econbiz.de/10013401638
Saved in:
2
Cross-channel integration and customer experience in omnichannel retail services
Chung, Kyunghwa
;
Oh, Kyung Wha
;
Kim, Minjeong
- In:
Service science
14
(
2022
)
4
,
pp. 307-317
Persistent link: https://www.econbiz.de/10014293775
Saved in:
3
Omnichannel experience : towards successful channel integration in retail
Tyrväinen, Olli
;
Karjaluoto, Heikki
- In:
Journal of customer behaviour
18
(
2019
)
1
,
pp. 17-34
Persistent link: https://www.econbiz.de/10012257442
Saved in:
4
Does cross-channel consistency always create brand loyalty in omni-channel retailing?
Liu, Ting
;
Liu, Minghao
- In:
International journal of retail and distribution management
52
(
2024
)
1
,
pp. 125-145
Persistent link: https://www.econbiz.de/10014484231
Saved in:
5
Omnichannel customer journeys : fragments of a never-ending story?
Both, Alina
;
Steinmann, Sascha
;
Chrysochou, Polymeros
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 31-38)
.
2022
Persistent link: https://www.econbiz.de/10013281203
Saved in:
6
Retail brand equity : moderating role of retail price deals on retail brand association and retail brand equity relationship
Kumar, J. Ramesh
;
Saha, Raiswa
;
Sekar, P. C.
- In:
International journal of business innovation and …
21
(
2020
)
2
,
pp. 217-237
Persistent link: https://www.econbiz.de/10012175544
Saved in:
7
Using best-worse scaling to reveal perceived relative importance of website attributes
Pascoe, Michael
;
Wright, Owen
;
Winzar, Hume
- In:
Asia Pacific journal of marketing and logistics
29
(
2017
)
2
,
pp. 393-408
Persistent link: https://www.econbiz.de/10011636616
Saved in:
8
The role of the brand in driving online loyalty for multichannel retailers
Frasquet Deltoro, Marta
;
Ruiz-Molina, María-Eugenia
; …
- In:
The international review of retail, distribution and …
25
(
2015
)
5
,
pp. 490-502
Persistent link: https://www.econbiz.de/10011534118
Saved in:
9
Examining the role of consumer hope in explaining the impact of perceived brand value on customer-brand relationship outcomes in an online retailing environment
Fazal-e-Hasan, Syed
;
Ahmadi, Hormoz
;
Mortimer, Gary
; …
- In:
Journal of retailing and consumer services
41
(
2018
),
pp. 101-111
Persistent link: https://www.econbiz.de/10011808556
Saved in:
10
Retaining consumer engagement in online retail brand communities
Wong, Amy
;
Chung, Seh Woong
- In:
International journal of retail and distribution management
51
(
2023
)
8
,
pp. 1010-1026
Persistent link: https://www.econbiz.de/10014334350
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