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Technology Acceptance of Connected Services in the Automotive Industry

Hiraoka, Clemens - 2009

Telematics in the automotive industry are the most popular example of Connected Services. But despite their implementation in several million of vehicles worldwide, there has only been little consideration in research. Clemens Hiraoka analyzes the entire customer lifecycle from awareness,...

Persistent link: https://www.econbiz.de/10013521261

Technology acceptance of connected services in the automotive industry

Hiraoka, Clemens - 2009 - 1. ed.

Persistent link: https://www.econbiz.de/10003843941

Innovation from virtual brand community members may only be virtually effective

Barretta, Paul G.; Firat, A. Fuat - In: International journal of internet marketing and … 16 (2022) 1/2, pp. 186-202

Persistent link: https://www.econbiz.de/10013041216

Typenbasierte Integration von Markengemeinschaften : Ansätze eines strategischen Community Marketing

Wenzel, Melanie - 2016

Persistent link: https://www.econbiz.de/10011453592

Brand Community Management : Eine empirische Analyse am Beispiel der Automobilbranche

Hartleb, Vivian - 2009

und Problemstellung -- Begriffliche Grundlagen und Forschungsstand -- Theoretische und konzeptionelle Grundlagen -- Methodische Grundlagen und empirische Ergebnisse -- Implikationen für Wissenschaft und Praxis -- Schlussbetrachtung.

Persistent link: https://www.econbiz.de/10014014990

Brand Community Management : eine empirische Analyse am Beispiel der Automobilbranche

Hartleb, Vivian - 2009 - 1. Aufl.

Persistent link: https://www.econbiz.de/10003851477

The emerged trends in consumers' co-creation : a conceptual framework for extending or creating the brand

Paul, Soumi; Peretti, Paola; Datta, Saroj Kumar - In: Journal for international business and entrepreneurship … 9 (2016) 2, pp. 190-203

Persistent link: https://www.econbiz.de/10011610695

Branding : at the heart of the relationship between product marketing and design

Hemonnet-Goujot, Aurélie; Manceau, Delphine - In: Multi-channel marketing, branding and retail design : …, (pp. 3-30). 2016

Persistent link: https://www.econbiz.de/10011582558

Mastering the complementarity between marketing mix and cutomer-focused capabilities to enhance new product performance

O'Cass, Aron; Heirati, Nima - In: The journal of business & industrial marketing 30 (2015) 1, pp. 60-71

Persistent link: https://www.econbiz.de/10010526569

The moderating effect of personal features on the consequences of an enjoyable co-creation experience

Füller, Johann; Bilgram, Volker - In: The journal of product & brand management 26 (2017) 4, pp. 386-401

Persistent link: https://www.econbiz.de/10011777376

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