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Markenimage
Konsumentenverhalten
78,383
Consumer behaviour
77,955
Beziehungsmarketing
24,985
Relationship marketing
24,957
Electronic Commerce
22,741
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20,377
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17,516
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9,328
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8,203
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8,195
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8,193
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7,988
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7,971
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7,410
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7,061
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6,862
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6,858
Brand image
6,837
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6,482
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6,468
Online-Marketing
6,414
Internet marketing
6,323
Internet
6,061
Markenartikel
4,485
Brand
4,475
Marketingmanagement
4,325
Marketing management
4,260
Preismanagement
3,888
Pricing strategy
3,882
Lieferantenmanagement
3,774
Supplier relationship management
3,771
Werbewirkung
3,684
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3,643
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Phau, Ian
28
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26
Loureiro, Sandra Maria Correia
26
Han, Heesup
20
Usman, Osly
20
Bang, Nguyen
18
Guzman, Francisco
18
Huber, Frank
18
Japutra, Arnold
18
Melewar, T. C.
17
Sarkar, Abhigyan
17
Burmann, Christoph
15
Gil Saura, Irene
15
Ekinci, Yuksel
14
MacInnis, Deborah J.
14
Sarkar, Juhi Gahlot
14
Sreejesh, S.
14
Keller, Kevin Lane
13
Bauer, Hans H.
12
Fetscherin, Marc
12
Gierl, Heribert
12
Khamitov, Mansur
12
Kumar, Vikas
12
Park, C. Whan
12
Paul, Justin
12
Shimul, Anwar Sadat
12
Veloutsou, Cleopatra
12
Wiedmann, Klaus-Peter
12
Batra, Rajeev
11
Das, Gopal
11
De Chernatony, Leslie
11
Grohmann, Bianca
11
Hyun, Sunghyup Sean
11
Pelsmacker, Patrick de
11
Valette-Florence, Pierre
11
Christodoulides, George
10
Foroudi, Pantea
10
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10
Jang, Soocheong
10
Johnson, Lester W.
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Chambre de commerce et d'industrie de Paris
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Edward Elgar Publishing
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Institut für Medien- und Konsumentenforschung <Erding>
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International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
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Internationale Konferenz "DerMarkentag" <5., 2014, Koblenz>
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Julius-Maximilians-Universität Würzburg
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Kassel University Press GmbH
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Society for Consumer Psychology.
1
Technische Universität Chemnitz
1
Universitat Pompeu Fabra / Departament d'Economia i Empresa
1
Universität Greifswald
1
World Advertising Research Center <Henley-on-Thames>
1
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1
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Journal of business research : JBR
372
The journal of product & brand management
252
Journal of retailing and consumer services
230
The journal of brand management : an international journal
222
Psychology & marketing
102
Asia Pacific journal of marketing and logistics
91
European journal of marketing : EJM
79
Journal of marketing communications
75
Journal of international consumer marketing
70
International journal of hospitality management
64
The journal of consumer marketing
59
Marketing intelligence & planning
55
International marketing review
54
Journal of global marketing
53
Cogent business & management
49
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
49
Journal of travel and tourism marketing
49
Marketing letters : a journal of research in marketing
48
International journal of consumer studies
46
Journal of fashion marketing and management
46
Journal of marketing
45
Journal of strategic marketing
45
International journal of internet marketing and advertising : IJIMA
44
Journal of promotion management : innovations in planning and applied research
43
Journal of Islamic marketing
42
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
40
Journal of marketing management : MM
39
Journal of the Academy of Marketing Science
38
Journal of promotion management : JPM
37
International journal of advertising : the review of marketing communications
35
Journal of consumer research : JCR ; an interdisciplinary bimonthly
35
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
34
The IUP journal of brand management : IJBRM
34
Journal of marketing management : JMM ; journal of the Academy of Marketing
33
SpringerLink / Bücher
33
Tourism management : research, policies, practice
33
International journal of advertising : the quarterly review of marketing communications
32
International journal of retail & distribution management
32
Journal of international marketing
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Qualitative market research : an international journal
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ECONIS (ZBW)
6,857
USB Cologne (EcoSocSci)
9
BASE
1
EconStor
1
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How to retain customers in omnichannel retailing : considering the roles of brand experience and purchase behavior
Yin, Chin-Ching
;
Chiu, Hung-Chang
;
Hsieh, Yi-Ching
; …
- In:
Journal of retailing and consumer services
69
(
2022
),
pp. 1-13
Persistent link: https://www.econbiz.de/10013401638
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2
Does cross-channel consistency always create brand loyalty in omni-channel retailing?
Liu, Ting
;
Liu, Minghao
- In:
International journal of retail and distribution management
52
(
2024
)
1
,
pp. 125-145
Persistent link: https://www.econbiz.de/10014484231
Saved in:
3
Retail brand equity : moderating role of retail price deals on retail brand association and retail brand equity relationship
Kumar, J. Ramesh
;
Saha, Raiswa
;
Sekar, P. C.
- In:
International journal of business innovation and …
21
(
2020
)
2
,
pp. 217-237
Persistent link: https://www.econbiz.de/10012175544
Saved in:
4
When do online consumers shop in an offline store : the moderating effects of product characteristics
Shen, Kathy Ning
;
Cai, Yuanfeng
;
Guo, Zhaoyang
- In:
Journal of marketing channels : ... distribution …
23
(
2016
)
3
,
pp. 129-145
Persistent link: https://www.econbiz.de/10011538938
Saved in:
5
Using best-worse scaling to reveal perceived relative importance of website attributes
Pascoe, Michael
;
Wright, Owen
;
Winzar, Hume
- In:
Asia Pacific journal of marketing and logistics
29
(
2017
)
2
,
pp. 393-408
Persistent link: https://www.econbiz.de/10011636616
Saved in:
6
The role of the brand in driving online loyalty for multichannel retailers
Frasquet Deltoro, Marta
;
Ruiz-Molina, María-Eugenia
; …
- In:
The international review of retail, distribution and …
25
(
2015
)
5
,
pp. 490-502
Persistent link: https://www.econbiz.de/10011534118
Saved in:
7
Examining the role of consumer hope in explaining the impact of perceived brand value on customer-brand relationship outcomes in an online retailing environment
Fazal-e-Hasan, Syed
;
Ahmadi, Hormoz
;
Mortimer, Gary
; …
- In:
Journal of retailing and consumer services
41
(
2018
),
pp. 101-111
Persistent link: https://www.econbiz.de/10011808556
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8
Influence of the internet on retailer's perceived quality in the generation of retailer's brand equity
Gallart-Camahort, Valentín
;
Fiol, Luis Callarisa
; …
- In:
Vision : the journal of business perspective
27
(
2023
)
1
,
pp. 33-47
Persistent link: https://www.econbiz.de/10014229698
Saved in:
9
Illuminating the e-commerce marketing mix : framework development, marketing tool effects on online patronage, and impact of brand equity
Klink, Benjamin
-
2023
Persistent link: https://www.econbiz.de/10014288845
Saved in:
10
Triggering brand switching in online stores : the effectiveness of recommendations for private labels versus national brands
Kobuszewski Volles, Barbara
;
Van Kerckhove, Anneleen
; …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014304087
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