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Advertising, innovation and economic growth
Cavenaile, Laurent; Roldán, Pau - 2019
Este artículo analiza las consecuencias que los gastos publicitarios tienen para la dinámica empresarial y el crecimiento económico, a través de la interacción entre la publicidad y los gastos en investigación y desarrollo (I+D) en las empresas. Presentamos un modelo de crecimiento...
Persistent link: https://www.econbiz.de/10012532161
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What is Innovation in the Hospitality and Tourism Marketplace? A Suggested Research Framework and Outputs Typology
Sipe, Lori J; Testa, Mark - 2009
Researchers have pointed to the dearth of innovation studies in the services sector relative to manufacturing (Prajogo … this paper, we offer a comprehensive framework for researching innovation in hospitality that comprises drivers of … innovation, innovation outputs, and their connections with business performance. The framework synthesizes the research in the …
Persistent link: https://www.econbiz.de/10009467983
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The Impact of Alternative Market Orientation Strategies on Firm Performance: Customer versus Competitor Orientation
Micheels, Eric T.; Gow, Hamish R. - 2010
Research studies have differed over the importance of the relative emphasis of a customer versus competitor orientation in the development of a market orientation (Slater and Narver, 1994; Tajeddini, 2010). In this study, we assess whether the emphasis of one component over another of a market...
Persistent link: https://www.econbiz.de/10009446154