Narrow search
Showing 1 - 5 of 5
Cover Image
Marketing's influence tactics in new product development : a study of high technology firms in China
Atuahene-Gima, Kwaku; Li, Haiyang - 2009
Persistent link: https://www.econbiz.de/10003836633
Cover Image
Marketing strategy : an assessment of the state of the field and outlook
Varadarajan, P. Rajan; Jayachandran, Satish - 2009
Persistent link: https://www.econbiz.de/10003837010
Cover Image
Firm strategy, innovation and consumer demand : a market process approach
Robertson, Paul L.; Yu, Tony Fu-Lai - 2010
Persistent link: https://www.econbiz.de/10003889338
Cover Image
The curvilinear relationships between responsive and proactive market orientations and new product performance : a contingent link
Tsai, Kuen-hung; Chou, Christine; Kuo, Jyh-huei - 2009
Persistent link: https://www.econbiz.de/10003835920
Cover Image
Using advertising alliances for new product introduction : interactions between product complementarity and promotional strategies
Samu, Sridhar; Krishnan, H. Shanker; Smith, Robert E. - 2010
Persistent link: https://www.econbiz.de/10003924405