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Antecedents and outcomes of market orientation in export relationships : an examination of Korean high-tech ventures
Oh, Han-Mo - In: Journal of international trade & commerce 14 (2018) 1, pp. 83-92
Persistent link: https://www.econbiz.de/10011846893
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Customer involvement in new product development of tile and ceramic industry
Mirfakhradini, Seyed Heydar; Safari, Khalil; Shaabani, Akram - In: International journal of productivity and quality … 25 (2018) 1, pp. 108-138
Persistent link: https://www.econbiz.de/10011980004
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Harmful effects of mental imagery and customer orientation during new product screening
DeRosia, Eric David; Elder, Ryan S. - In: Journal of marketing research 56 (2019) 4, pp. 637-651
Persistent link: https://www.econbiz.de/10012177608
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Influence of market orientation on performance : the moderating roles of customer participation breadth and depth in new product development
Morgan, Todd; Anokhin, Sergey Alexander; Wincent, Joakim - In: Industry and innovation 26 (2019) 9, pp. 1103-1120
Persistent link: https://www.econbiz.de/10012266245
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There's more than one perspective to take into account for successful customer integration into radical new product innovation : a framework and research agenda
Schweitzer, Fiona Maria; Hende, Ellis van den; Hultink, … - In: IEEE transactions on engineering management : EM 67 (2020) 3, pp. 813-829
Persistent link: https://www.econbiz.de/10012300002
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Dual perspectives on the role of market orientation in new product development
Johnson, Jean L.; Mariadoss, Babu John - In: Future-focused strategic marketing, (pp. 3-41). 2019
Persistent link: https://www.econbiz.de/10012165318
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Marketing a new product : its planning, development, and control
Hisrich, Robert D.; Peters, Michael P. - 1978
Persistent link: https://www.econbiz.de/10000049896
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Marketing cases from emerging markets
Mutum, Dilip S. (ed.) - 2014
Persistent link: https://www.econbiz.de/10010190761
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Entrepreneurial marketing : an effectual approach
Nijssen, E. J. - 2014
"How do you sell a totally new kind of product to a market that does not yet exist? Entrepreneurial businesses often create products and services based on radically new technology that has the power to change the marketplace. This means that existing market research will have produced data about...
Persistent link: https://www.econbiz.de/10010367043