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Business research methods
Zikmund, William G. - 2003 - 7. ed.
Persistent link: https://www.econbiz.de/10001663416
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Advertising and public relations research
Jugenheimer, Donald W.; Bradley, Samuel D.; Kelley, Larry D. - 2010
Persistent link: https://www.econbiz.de/10013530441
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Das Marketingkonzept im St. Galler Management-Modell
Bieger, Thomas - 2019 - 3., überarbeitete Auflage
Persistent link: https://www.econbiz.de/10012114501
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Das Marketingkonzept im St. Galler Management-Modell
Bieger, Thomas - 2013 - 1. Aufl.
Persistent link: https://www.econbiz.de/10010233958
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Marketing concept - the St. Gallen management approach
Bieger, Thomas - 2021 - 2nd, revised edition
, application of marketing tools, product design, price, distribution and communication policy, service provision, innovation and …
Persistent link: https://www.econbiz.de/10012614049
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Das Marketingkonzept im St. Galler Management-Modell
Bieger, Thomas - 2015 - 2., erweiterte Auflage
Persistent link: https://www.econbiz.de/10011656341
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Marketing concept - the St. Gallen management approach
Bieger, Thomas - 2015 - 1st edition
Persistent link: https://www.econbiz.de/10014010596