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~subject:"New product development"
~type_genre:"Interview"
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Reverse
innovation
: an interview with Vijay Govindarajan
Govindarajan, Vijay
;
Euchner, James A.
- In:
Research technology management : RTM
55
(
2012
)
6
,
pp. 13-17
Persistent link: https://www.econbiz.de/10009681957
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