Integrating the customer in the innovation process is believed to be a powerful means to reduce failure rates and to … innovation process has to be weighed against the costs. Virtual customer integration has been discussed as a way to limit these … sourcing of ideas. Especially the integration of the customer in the execution phase of the innovation process remains largely …

incremental versus radical innovation. We develop a theory rooted in classical behavioral economics of reference-building, and … different degrees of innovation in successive musical album releases, by using a multi-attribute musical description of songs … utilized to adopt appropriate innovation rates to tailor-make products that cater to the preference structures of target …

Co-creation can generate a multitude of organizational advantages, including improved innovation performance. While … some studies have found that co-creating with several types of external stakeholders influences innovation performance … in improved innovation performance. Accordingly, this article investigates the impact of breadth of external stakeholder …

We investigate whether appointing a middle management level affects startups' innovation performance. Additional …

construction industry, the development of green products is still too slow to meet future needs. To push green innovation, this …