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Online-Marketing
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Law, Chun Hung Roberts
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Jerath, Kinshuk
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Usman, Osly
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Liberali, Guilherme
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Okumus, Fevzi
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Pelsmacker, Patrick de
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Seo, Yuri
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Sreejesh, S.
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7
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AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
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AMA Winter Academic Conference <2021, Online>
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Association of National Advertisers
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Campus Verlag
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International Conference on Advances in National Brand and Private Label Marketing (NB&PL) <10., 2023, Barcelona>
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International Conference on Research on National Brand & Private Label Marketing <9., 2022, Barcelona>
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Media Economics Institut / Köln
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NetLibrary, Inc
1
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1
Peter Lang GmbH
1
Point-of-Purachse Advertising Institute
1
Rheinwerk Verlag
1
Springer International Publishing
1
Taylor and Francis.
1
Technische Universität Braunschweig
1
University of California at Berkeley
1
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Journal of business research : JBR
184
Journal of retailing and consumer services
146
International journal of internet marketing and advertising : IJIMA
118
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
81
Journal of marketing communications
72
International journal of advertising : the review of marketing communications
65
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
62
Journal of promotion management : innovations in planning and applied research
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International journal of hospitality management
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
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Journal of internet commerce
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International journal of electronic marketing and retailing : IJEMR
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
47
The journal of product & brand management
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Cogent business & management
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Electronic commerce research
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Management science : journal of the Institute for Operations Research and the Management Sciences
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Information systems research : ISR
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Journal of promotion management : JPM
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International journal of consumer studies
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Journal of marketing
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International journal of advertising : the quarterly review of marketing communications
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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International journal of technology marketing : IJTMkt
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Journal of electronic commerce research : JECR
27
Technological forecasting & social change : an international journal
27
The journal of brand management : an international journal
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Tourism management : research, policies, practice
27
Young consumers : insight and ideas for responsible marketers
27
Asia Pacific journal of marketing and logistics
26
International journal of contemporary hospitality management
26
Journal of advertising research
26
Journal of management information systems : JMIS
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Marketing intelligence & planning
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Journal of marketing research : JMR
23
Psychology & marketing
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International journal of e-business research : an official publication of the Information Resources Management Association
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Journal of marketing management : MM
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Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
21
Journal of hospitality marketing & management
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ECONIS (ZBW)
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1
Preventive
health
care information and social media : a comparison of Baby Boomer and Generation X
health
care consumers
Cangelosi, Joe
;
Damron, Terry Stringer
;
Kim, David
- In:
International journal of pharmaceutical and healthcare …
16
(
2022
)
2
,
pp. 282-296
Persistent link: https://www.econbiz.de/10013343560
Saved in:
2
Healthcare : market dynamics, policies and strategies in Europe
Glowik, Mario
(
ed.
);
Smyczek, Sławomir
(
contributor
)
-
2015
Persistent link: https://www.econbiz.de/10010527233
Saved in:
3
Health
information seeking on the Internet : the role of involvement in searching for and assessing online
health
information
Park, Sun-Young
;
Go, Eun
- In:
Health marketing quarterly
33
(
2016
)
4
,
pp. 327-341
Persistent link: https://www.econbiz.de/10011628491
Saved in:
4
Social media-enabled healthcare : a conceptual model of social media affordances, online social support, and
health
behaviors and outcomes
Lin, Xiaolin
;
Kishore, Rajiv
- In:
Technological forecasting & social change : an …
166
(
2021
),
pp. 1-15
Persistent link: https://www.econbiz.de/10012694130
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5
Visual elements in direct-to-consumer advertising : messages communicated to patients with arthritis
Willis, Erin
- In:
Health marketing quarterly
34
(
2017
)
1
,
pp. 1-17
Persistent link: https://www.econbiz.de/10011686941
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6
A consumer-based taxonomy of digital customer engagement practices
Eigenraam, Anniek W.
;
Eelen, Jiska
;
Lin, Arjen van
; …
- In:
Journal of interactive marketing : a quarterly …
44
(
2018
),
pp. 102-121
Persistent link: https://www.econbiz.de/10011949559
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7
Consumers' attitude toward Facebook advertising
Ferreira, Fátima
;
Barbosa, Belem
- In:
International journal of electronic marketing and …
8
(
2017
)
1
,
pp. 45-57
Persistent link: https://www.econbiz.de/10011790496
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8
Exploring the impact of online graphic narratives in consumer
health
promotion : a type 2 diabetes study
Luna-Nevarez, Cuauhtemoc
- In:
Health marketing quarterly
38
(
2021
)
4
,
pp. 315-333
Persistent link: https://www.econbiz.de/10012802284
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9
How unsponsored, online user-generated content impacts consumer attitudes and intentions toward vaccinations
Weber, T. J.
;
Muehling, Darrel D.
;
Kareklas, Ioannis
- In:
Journal of marketing communications
27
(
2021
)
4
,
pp. 389-414
Persistent link: https://www.econbiz.de/10012515869
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Has the COVID-19 pandemic changed the influence of word-of-mouth on purchasing decisions?
Byun, Kate Jeonghee
;
Park, Jimi
;
Yoo, Shijin
;
Cho, Minhee
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014364470
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