Présente les méthodes qualitatives et quantitatives utilisées en marketing, allant des études exploratoires aux systèmes experts en passant par les analyses de données et la collecte d'informations. Resitue la recherche en marketing par rapport aux évolutions du domaine : post-modernisme,...

The resolution of a concrete problem lies at the heart of action research approaches. The purpose of this paper is to illustrate the practical difficulties implied by the adoption of a participative approach where the problem to be solved is constructed collaboratively with organizational...

This study develops and empirically tests a model of the corporate decision to disclose stakeholders' reports for French firms. The related literature is then reviewed in the first section. The next section identifies the factors influencing the decision to disclose stakeholders' reports. The...