Objective - New product performance is very important for the survival of any company. This research uses the Grounded Theory Method (GTM) to determine the factors that are relevant to the success and failure of new products. The study focuses specifically on new products in the Training...

Literature suggests that new product development (NPD) is critical for industrial firms to gain a competitive advantage. Intriguingly, the systematic application of NPD tools in industry, despite the extensive effort that has been invested and the benefits that can be obtained, remains mostly...

This paper discusses the role of contractual and organizational arrangements for the governance of supplier-manufacturer relationships in new product development projects. We present cross-sectional project level data from 50 manufacturer-supplier relations in new product development in the...