Introduction -- Theoretical Background: Social Marketing and Sustainable Development Goals (SDGs) -- Part I: Cases on Social Inequality -- Case 1: Social Marketing for Improving Women's Rights. The Case of Dowry in Pakistan -- Case 2: “NO ES DE HOMBRES” (That’s Not Manly) A Campaign for...

In developing countries, taxation is perceived as a brake on economic growth. Indeed, taxes in most of these countries are not sufficiently adapted to the specificity of the taxpayer and often do not consider the weak administrative capacity of the countries in the region. In this context,...

There is no doubt about the importance of plastic in modern society. It has revolutionized our daily lives and several industrial sectors. It is widely present in our lives, from the beginning to the end, due to its practicality, convenience, and safety. Given its importance, it plays an...

Chapter 1: Setting the scene: Public and Private Crisis Response and Sustainable Recovery -- Chapter 2: The leading role of National Governments in building forward better -- world and how states can capitalize on mega trends -- Chapter 3: Why does the private sector have a fundamental...