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chain integration have in a firm's financial performance and to increase the understanding of the role that these factors …. Likewise, results show that customer integration is directly related to a firm's financial performance. This study responds to …
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The objective of this study was to examine the significance of customer-orientation for open innovation and performance … performance. The findings also showed that open innovation partially mediated the relationship between consumer orientation and … enterprise performance. Hence, the study found that customer orientation creates better value through open innovation, having an …
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