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Virtuelle Stimuli für Kundente...
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Interdisziplinäre Tagung des Forschungsnetzwerkes Europäische Kulturen in der Wirtschaftskommunikation <17., 2017, Frankfurt am Main>
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Journal of retailing and consumer services
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SpringerLink / Bücher
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Industrial marketing management : the international journal for industrial and high-tech firms
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International journal of internet marketing and advertising : IJIMA
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Technological forecasting & social change : an international journal
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The journal of product & brand management
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Springer eBook Collection
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Business horizons
25
Journal of strategic marketing
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The journal of brand management : an international journal
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Journal of internet commerce
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International journal of electronic marketing and retailing : IJEMR
19
Journal of promotion management : innovations in planning and applied research
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Marketing intelligence & planning
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Psychology & marketing
19
Journal of marketing management : MM
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Research
18
International journal of networking and virtual organisations : IJNVO
17
International journal of technology marketing : IJTMkt
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Journal of marketing communications
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The journal of services marketing
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Asia Pacific journal of marketing and logistics
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Tourism management : research, policies, practice
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International journal of business information systems : IJBIS
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Journal of marketing
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Journal of service management
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Journal of the Academy of Marketing Science
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Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
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International journal of e-business research : an official publication of the Information Resources Management Association
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Journal of electronic commerce research : JECR
14
Journal of management information systems : JMIS
14
International journal of electronic commerce : IJEC
13
International journal of electronic customer relationship management : IJECRM
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ECONIS (ZBW)
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1
Produktentwicklung
mit virtuellen Communities : Kundenwünsche erfahren und Innovationen realisieren
Herstatt, Cornelius
(
ed.
)
-
2004
-
1. Aufl.
Persistent link: https://www.econbiz.de/10008655414
Saved in:
2
Different roles, different strokes : organizing virtual customer environments to promote two types of customer contributions
Nambisan, Satish
;
Baron, Robert A.
- In:
Organization science : a journal of the Institute for …
21
(
2010
)
2
,
pp. 554-572
Persistent link: https://www.econbiz.de/10003964615
Saved in:
3
Innovation from virtual brand community members may only be virtually effective
Barretta, Paul G.
;
Firat, A. Fuat
- In:
International journal of internet marketing and …
16
(
2022
)
1/2
,
pp. 186-202
Persistent link: https://www.econbiz.de/10013041216
Saved in:
4
Linking CIO-CMO communication and product innovation via virtual customer environment engagement : a moderated mediation study
Wang, Li
;
Tong, Chunyang
;
Yang, Zhiyong
- In:
British journal of management
34
(
2023
)
1
,
pp. 259-279
Persistent link: https://www.econbiz.de/10014279188
Saved in:
5
Integration der virtuellen Community in das CRM : Konzeption, Rahmenmodell, Realisierung
Markus, Ursula
-
2002
Persistent link: https://www.econbiz.de/10001672681
Saved in:
6
Typenbasierte Integration von Markengemeinschaften : Ansätze eines strategischen Community Marketing
Wenzel, Melanie
-
2016
Persistent link: https://www.econbiz.de/10011453592
Saved in:
7
Exploring strategies for capturing customer's tacit knowledge in customer integration methods
Bretschneider, Ulrich
;
Zogaj, Shkodran
- In:
International journal of knowledge management : IJKM ; …
12
(
2016
)
2
,
pp. 1-19
Persistent link: https://www.econbiz.de/10011623443
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8
Effect of virtual community involvement on new product development : case studies on Indonesian online commerce companies
Nursiam, Suciwati
;
Handayani, Putu Wuri
;
Trisnaty, Ida …
- In:
International journal of business information systems : …
22
(
2016
)
4
,
pp. 397-421
Persistent link: https://www.econbiz.de/10011636583
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9
Relational mechanisms in innovation co-creation
Boier, Rodica
- In:
Studies and scientific researches / Economics edition / …
20
(
2014
),
pp. 162-168
Persistent link: https://www.econbiz.de/10011339607
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10
The role of electronic word of mouth marketing in new product launch
Thomsen, Jennifer
-
2012
Persistent link: https://www.econbiz.de/10009664309
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