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Social Web
Konsumentenverhalten
78,382
Consumer behaviour
77,953
Beziehungsmarketing
24,984
Relationship marketing
24,956
Electronic Commerce
22,742
E-commerce
20,377
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17,518
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14,616
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10,914
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9,334
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8,207
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8,195
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8,193
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7,984
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7,967
USA
7,412
United States
7,063
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6,868
Social web
6,858
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6,837
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6,478
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6,464
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6,411
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6,320
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6,061
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4,485
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4,475
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4,325
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4,260
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3,888
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3,882
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3,774
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3,771
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15
Harrigan, Paul
14
Law, Chun Hung Roberts
14
Flavián Blanco, Carlos
13
Ozuem, Wilson
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Rita, Paulo
13
Agnihotri, Raj
12
Hollebeek, Linda D.
12
Füller, Johann
11
Ahuja, Vandana
10
Gázquez-Abad, Juan Carlos
10
Itani, Omar S.
10
Lorenzo-Romero, Carlota
10
Ranfagni, Silvia
10
Thaichon, Park
10
Akram, Umair
9
Bigné Alcañiz, J. Enrique
9
Casaló, Luis V.
9
Constantinides, Efthymios
9
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9
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9
Qiu, Liangfei
9
Seo, Yuri
9
Stephen, Andrew T.
9
Turban, Efraim
9
Usman, Osly
9
Veloutsou, Cleopatra
9
Vrontis, Demetris
9
Bilgihan, Anil
8
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8
Dholakia, Utpal M.
8
Dolan, Rebecca
8
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8
Grewal, Dhruv
8
Haenlein, Michael
8
Ko, Eunju
8
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epubli GmbH
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AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
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1
Books on Demand GmbH <Norderstedt>
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Center of Market Oriented Product and Production Management
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Deutsches Forschungsinst. f. öffentl. Verwaltung Speyer
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Digital Marketing & eCommerce Conference <3., 2022, Barcelona>
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1
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1
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Journal of business research : JBR
248
Journal of retailing and consumer services
188
International journal of internet marketing and advertising : IJIMA
104
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
95
Technological forecasting & social change : an international journal
80
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
72
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
71
The journal of product & brand management
60
Journal of marketing communications
55
Journal of promotion management : innovations in planning and applied research
55
Journal of internet commerce
54
Information systems research : ISR
51
International journal of electronic marketing and retailing : IJEMR
51
Electronic commerce research
50
Journal of management information systems : JMIS
50
Industrial marketing management : the international journal for industrial and high-tech firms
49
Journal of electronic commerce research : JECR
46
Psychology & marketing
45
International journal of advertising : the review of marketing communications
44
SpringerLink / Bücher
44
International journal of electronic commerce : IJEC
42
International journal of hospitality management
42
The journal of brand management : an international journal
42
International journal of business information systems : IJBIS
39
International journal of consumer studies
39
Journal of marketing management : MM
37
Cogent business & management
36
Journal of marketing management : JMM ; journal of the Academy of Marketing
36
Journal of strategic marketing
36
Journal of travel and tourism marketing
36
Business horizons
35
International journal of technology marketing : IJTMkt
35
Journal of marketing
34
Marketing intelligence & planning
34
Tourism management : research, policies, practice
34
Asia Pacific journal of marketing and logistics
31
Management science : journal of the Institute for Operations Research and the Management Sciences
31
International journal of e-business research : an official publication of the Information Resources Management Association
30
Journal of the Academy of Marketing Science
30
Springer eBook Collection
30
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ECONIS (ZBW)
6,858
EconStor
3
OLC EcoSci
1
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1
Introduction to the special issue information technology in retail : toward omnichannel retailing
Piotrowicz, Wojciech
;
Cuthbertson, Richard
- In:
International journal of electronic commerce : IJEC
18
(
2013/14
)
4
,
pp. 5-15
Persistent link: https://www.econbiz.de/10010391423
Saved in:
2
Online social shopping : the impact of attitude, customer information quality, effectiveness of information content and perceived social prescence
Daliri, Esmaeil
;
Sajad Rezaei
;
Wan Khairuzzaman Wan Ismail
- In:
International journal of business environment : IJBE
6
(
2014
)
4
,
pp. 426-450
Persistent link: https://www.econbiz.de/10010492051
Saved in:
3
Creating effective online customer experiences
Bleier, Alexander
;
Harmeling, Colleen M.
;
Palmatier, …
- In:
Journal of marketing
83
(
2019
)
2
,
pp. 98-119
Persistent link: https://www.econbiz.de/10012175912
Saved in:
4
An experimental based investigation into the effects of website interactivity on customer behavior in on-line purchase context
Islam, Hafizul
;
Jebarajakirthy, Charles
;
Shankar, Amit
- In:
Journal of strategic marketing
29
(
2021
)
2
,
pp. 117-140
Persistent link: https://www.econbiz.de/10012484043
Saved in:
5
Online relationship marketing
Steinhoff, Lena
;
Griffith, Denni Arli
;
Weaven, Scott
; …
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
3
,
pp. 369-393
Persistent link: https://www.econbiz.de/10012107007
Saved in:
6
Impact of satisfaction with e-retailers' touch points on purchase behavior : the moderating effect of search and experience product type
Lim, Jeen-su
;
Aali, Abdulrahman Yousef al-
;
Heinrichs, …
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
2
,
pp. 225-235
Persistent link: https://www.econbiz.de/10011339344
Saved in:
7
Social dollars : the economic impact of customer participation in a firm-sponsored online customer community
Manchanda, Puneet
;
Packard, Grant
;
Pattabhiramaiah, Adithya
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
3
,
pp. 367-387
Persistent link: https://www.econbiz.de/10011291345
Saved in:
8
Retaining consumer engagement in online retail brand communities
Wong, Amy
;
Chung, Seh Woong
- In:
International journal of retail and distribution management
51
(
2023
)
8
,
pp. 1010-1026
Persistent link: https://www.econbiz.de/10014334350
Saved in:
9
How does online engagement drive consumers' webrooming intention? : a moderated-mediation approach
Shankar, Amit
;
Yadav, Rambalak
;
Gupta, Manish
; …
- In:
Journal of global information management
29
(
2021
)
6
,
pp. 1-25
Persistent link: https://www.econbiz.de/10012614517
Saved in:
10
Understanding the impact of online customers' shopping experience on online impulsive buying : a study on two leading e-commerce platforms
Gulfraz, Muhammad Bilal
;
Sufyan, Muhammad
;
Mustak, Mekhail
- In:
Journal of retailing and consumer services
68
(
2022
),
pp. 1-12
Persistent link: https://www.econbiz.de/10013366249
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