"This book contributes new research to the current array of literature on small business management under diverse geographic, economic, and socio-cultural conditions,exploring existing theories in tandem with fresh viewpoints"--

Introduction -- Part A. Consumers and competitors : your strategic foundations -- Key one : end-user benefits for growing niche markets -- Key two : Pricing that pleases two masters -- Key three : infotech-strengthened channels and supply chains -- Key four : a targeted and frugal sales and...