Innovation and marketing strategies adopted by multinational companies in the globalized economy are subject to continuous challenges. Consider EU exporting companies that produce, for example, solar panels. Depending on political elections and the ensuing support for environmental policies (or...

Purpose: This paper aims to analyse operations management's importance in three main dimensions: having a successful strategy, an efficient supply chain management system, and continuous innovation. The case of Walmart is used to consolidate these three areas. The main methodology of this paper...