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USA
Konsumentenverhalten
78,384
Consumer behaviour
77,956
Beziehungsmarketing
24,985
Relationship marketing
24,957
Electronic Commerce
22,741
E-commerce
20,377
Einzelhandel
17,516
Retail trade
14,615
Theorie
13,705
Theory
13,505
Online-Handel
10,918
Online retailing
10,864
Deutschland
9,328
Germany
8,203
Markenführung
8,195
Brand management
8,193
Kundenzufriedenheit
7,988
Customer satisfaction
7,971
United States
7,061
Markenimage
6,868
Social Web
6,862
Social web
6,858
Brand image
6,837
Dienstleistungsqualität
6,482
Service quality
6,468
Online-Marketing
6,414
Internet marketing
6,323
Internet
6,061
Markenartikel
4,485
Brand
4,475
Marketingmanagement
4,326
Marketing management
4,261
Preismanagement
3,888
Pricing strategy
3,882
Lieferantenmanagement
3,774
Supplier relationship management
3,771
Werbewirkung
3,684
Advertising effects
3,643
Verbraucherverhalten
3,565
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1,178
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877
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29
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27
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Einav, Liran
23
Smith, Alan D.
22
Lusk, Jayson L.
20
Stavins, Joanna
19
Schuh, Scott
18
Jang, Soocheong
17
McFadden, Daniel
17
Winter, Joachim
16
Agarwal, Sumit
15
Heiss, Florian
15
Hortaçsu, Ali
15
Han, Heesup
14
Grewal, Dhruv
13
Miller, Roger LeRoy
13
Cavallo, Alberto
12
Tonsor, Glynn T.
12
Waldfogel, Joel
12
Goldsmith, Ronald E.
11
Goolsbee, Austan
11
Handel, Benjamin R.
11
Jensen, J. Bradford
11
Leibtag, Ephraim
11
Lennon, Sharron J.
11
Levin, Jonathan
11
Nayga, Rodolfo M.
11
Allcott, Hunt
10
Cawley, John H.
10
Chomsisengphet, Souphala
10
Dong, Diansheng
10
Gorodnichenko, Yuriy
10
Kaiser, Harry M.
10
Kaplan, Greg
10
Kolstad, Jonathan T.
10
Kumar, V.
10
Laibson, David I.
10
Lusardi, Annamaria
10
Neumark, David
10
Richards, Timothy J.
10
Roe, Brian
10
Rudanko, Leena
10
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National Bureau of Economic Research
67
IGI Global
16
USA / Bureau of the Census
11
American Marketing Association
8
USA / General Accounting Office
7
Friedrich-Schiller-Universität Jena
4
USA / Bureau of Foreign and Domestic Commerce
4
Federal Reserve Bank of New York
3
USA / Economic Research Service
3
USA / Subcommittee on Commercial and Administrative Law
3
American Home Economics Association
2
Berkeley Round Table on the International Economy
2
Ecademy CH
2
Federal Reserve Bank of Chicago
2
Federal Reserve Bank of San Francisco
2
Federal Reserve Bank of St. Louis
2
Harvard Graduate School of Business Administration
2
INSEAD
2
Information Resources Management Association
2
International Trade Centre
2
NetLibrary, Inc
2
OECD
2
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
2
Rodney L. White Center for Financial Research
2
Springer-Verlag GmbH
2
Universität Mannheim
2
A. C. Nielsen Company <Chicago-Schaumburg, Ill.>
1
A. C. Nielsen Company <Northbrook, Ill.>
1
Agence Europénne de Productivité
1
American Bar Association / Section of Business Law
1
American Council on Consumer Interests
1
American Enterprise Institute for Public Policy Research
1
American Institute for Contemporary German Studies
1
American Management Association
1
American Management Asssociations
1
Aptus Research Solutions
1
Ariston
1
Arthur D. Little International Inc. <Wiesbaden>
1
Axel Springer Verlag, Marketing Anzeigen
1
Books on Demand GmbH <Norderstedt>
1
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Working paper / National Bureau of Economic Research, Inc.
324
Journal of consumer research : JCR ; an interdisciplinary bimonthly
146
Journal of business research : JBR
85
Journal of retailing and consumer services
83
Annual series / Foreign Office : pres. to the both Houses of Parliament by command of His Majesty
72
International journal of hospitality management
70
Psychology & marketing
70
NBER working paper series
65
Journal of fashion marketing and management
64
The American economic review
49
American journal of agricultural economics
47
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
45
Journal of consumer affairs : official publication of the American Council on Consumer Interests
41
Journal of marketing theory and practice
41
International journal of retail & distribution management
40
The journal of consumer marketing
39
International journal of consumer studies
38
Journal of the Academy of Marketing Science
36
Journal of international consumer marketing
34
Sport marketing quarterly : preferred journal of the Sport Marketing Association
32
American economic journal : a journal of the American Economic Association
31
Discussion paper / Centre for Economic Policy Research
31
The journal of services marketing
31
Journal of advertising research
30
Journal of marketing
30
Journal of consumer behaviour : an international research review
29
The review of economics and statistics
28
International journal of sport management and marketing : IJSMM
27
Services marketing quarterly
27
Applied economics
26
Journal of sport management : the official journal of the North American Society of Sport Management
26
The electricity journal
26
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
25
The international review of retail, distribution and consumer research
24
Economic inquiry : journal of the Western Economic Association International
23
Journal of business ethics : JOBE
23
Journal of service research : JSR
23
Industrial marketing management : the international journal for industrial and high-tech firms
22
Journal of food products marketing
22
Journal of internet commerce
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ECONIS (ZBW)
7,192
USB Cologne (EcoSocSci)
124
EconStor
74
OLC EcoSci
14
RePEc
5
USB Cologne (business full texts)
1
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1
An omnichannel approach to retailing : demystifying and identifying the factors influencing an omnichannel experience
Hickman, Ellie
;
Kharouf, Husni
;
Sekhon, Harjit
- In:
The international review of retail, distribution and …
30
(
2020
)
3
,
pp. 266-288
Persistent link: https://www.econbiz.de/10012253877
Saved in:
2
Multikanalstrategien im stationären
Einzelhandel
: eine empirische Untersuchung in der Konsumelektronikbranche
Müller-Lankenau, Claas
-
2007
-
1. Aufl.
Persistent link: https://www.econbiz.de/10013430885
Saved in:
3
Futurising the physical store in the omnichannel retail environment
Alexander, Bethan
;
Blazquez Cano, Marta
- In:
Exploring omnichannel retailing : common expectations …
,
(pp. 197-223)
.
2019
Persistent link: https://www.econbiz.de/10011954550
Saved in:
4
Special issue: Information technology in retail : toward omnichannel retailing
Piotrowicz, Wojciech
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10010391867
Saved in:
5
The practicable aspect of the Omni-channel retailing strategy and its impact on customer loyalty
Christoforou, Tandy
;
Melanthiou, Yioula
- In:
The synergy of business theory and practice : advancing …
,
(pp. 239-260)
.
2019
Persistent link: https://www.econbiz.de/10012105754
Saved in:
6
Individual preferences of digital touchpoints : a latent class analysis
Hallikainen, Heli
;
Alamäki, Ari
;
Laukkanen, Tommi
- In:
Journal of retailing and consumer services
50
(
2019
),
pp. 386-393
Persistent link: https://www.econbiz.de/10012114183
Saved in:
7
An examination of the e-mail and electronic relationship marketing practices of the USA's top 500 online retailers
Heiens, Richard A.
;
Narayanaswamy, Ravi
- In:
International journal of electronic customer …
10
(
2016
)
2/4
,
pp. 125-137
Persistent link: https://www.econbiz.de/10011688012
Saved in:
8
Multikanalstrategien im stationären
Einzelhandel
: eine empirische Untersuchung in der Konsumelektronikbranche
Müller-Lankenau, Claas
-
2007
-
1. Aufl.
Persistent link: https://www.econbiz.de/10004884177
Saved in:
9
E-commerce : a platform for integrated marketing ; case study on U.S. retailing
Schmidt, Inga D.
;
Döbler, Thomas
;
Schenk, Michael
-
2000
Persistent link: https://www.econbiz.de/10001448721
Saved in:
10
Product variety, across-market demand heterogeneity, and the value of online retail
Quan, Thomas W.
;
Williams, Kevin R.
-
2016
Persistent link: https://www.econbiz.de/10011561961
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