The literature of innovation is full of calls to become more creative and inspiring: but it has less to say on the reality of turning theory into practice and ideas into profit. Real breakthroughs depend on finding profitable applications for new ideas. The beneficiaries of countless innovations...

Intro -- Innovator's Playbook: How to create great products, services &amp -- experiences that your customers will love! -- Contents -- My journey of discovery to innovation flow -- My journey -- 17 years later … -- What's all this noise about design? -- Design takes over -- Jumping to...