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~subject:"Virtuelle Realität"
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Virtuelle Stimuli für Kundente...
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Virtuelle Realität
Beziehungsmarketing
24,982
Relationship marketing
24,954
Konsumentenverhalten
11,466
Consumer behaviour
11,438
Produktentwicklung
9,886
New product development
8,711
Theorie
7,827
Theory
7,761
Deutschland
7,231
Marketing
7,065
Germany
6,165
Innovation
5,550
Kundenzufriedenheit
5,436
Customer satisfaction
5,418
Nutzen
4,722
Innovationsmanagement
4,652
Innovation management
4,332
Marketingmanagement
4,180
Dienstleistungsqualität
3,967
Service quality
3,957
Markenführung
3,724
Brand management
3,716
Marketing management
3,712
Electronic Commerce
3,510
Kraftfahrzeug
3,482
Motor vehicle
3,458
Utility
3,304
Social Web
3,174
Social web
3,171
Lieferantenmanagement
2,802
Supplier relationship management
2,801
USA
2,657
United States
2,445
E-commerce
2,394
Markenimage
2,392
Online-Marketing
2,389
Virtual reality
2,300
Internet marketing
2,282
Brand image
2,260
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805
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Castronova, Edward
26
Jung, Timothy
14
Loureiro, Sandra Maria Correia
13
Dieck, M. Claudia tom
12
Rauschnabel, Philipp A.
9
Barnes, Stuart J.
8
Flavián Blanco, Carlos
8
Priddat, Birger P.
8
Ruyter, Ko de
8
Wagner, Gert G.
8
Bell, Mark W.
7
Fiedler, Marina
7
Wood, Natalie T.
7
Haruvy, Ernan
6
Holtbrügge, Dirk
6
Ibáñez-Sánchez, Sergio
6
Leimeister, Jan Marco
6
Orús, Carlos
6
Pantano, Eleonora
6
Schenk, Michael
6
Vartiainen, Matti
6
Chesney, Thomas
5
Chylinski, Mathew
5
Heller, Jonas
5
Innocenti, Alessandro
5
Kaluza, Bernd
5
Lee, Seung Hwan Mark
5
Lehdonvirta, Vili
5
McLean, Graeme J.
5
Meißner, Martin
5
Pannicke, Danny
5
Papagiannidis, Savvas
5
Rao, N. Raghavendra
5
Reiß, Michael
5
Scholz, Christian
5
Ale Ebrahim, Nader
4
Baier, Daniel
4
Barhorst, Jennifer Brannon
4
Bauer, Hans H.
4
Bennett, Elisabeth E.
4
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IGI Global
45
Springer Fachmedien Wiesbaden
9
Technische Universität <München> / Lehrstuhl für Fördertechnik Materialfluß Logistik
6
Eric Cuvillier <Firma>
2
International Augmented and Virtual Reality Conference <4., 2018, Manchester>
2
Springer-Verlag GmbH
2
UVK Verlagsgesellschaft mbH
2
Akademia Ekonomiczna Imienia Karola Adamieckiego w Katowicach
1
Akademie für Technikfolgenabschätzung in Baden-Württemberg
1
Albert-Ludwigs-Universität Freiburg
1
Arbeitsgemeinschaft der Spezialbibliotheken
1
Deutsche Verlags-Anstalt
1
Deutschland / Umweltbundesamt
1
Diplomica Verlag GmbH
1
ENTER 2023 eTourism Conference <30., 2023, Johannesburg>
1
ENTER22_372 Nankai <Veranstaltung> <29., 2022, Online>
1
Eberhard Karls Universität Tübingen
1
Edward Elgar Publishing
1
Europa-Universität Viadrina Frankfurt (Oder)
1
European Foundation for the Improvement of Living and Working Conditions
1
Europäische Kommission / Information Market Observatory
1
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
1
Forschungsinitiative Virtuelle Organisationen im Dienstleistungsbereich
1
GeNeMe <2001, Dresden>
1
Gesellschaft für Wirtschafts- und Sozialkybernetik
1
Handelshochschule Leipzig
1
Harvard Business Review Press
1
Haufe-Lexware GmbH & Co. KG
1
Heinz Nixdorf Institut
1
Herbert Quandt Stiftung, die Stiftung der BMW AG
1
Hochschule Magdeburg-Stendal
1
Hoffmann und Campe Verlag
1
IN VIA St. Lioba <Firma>
1
IT4Fashion <6., 2016, Florenz>
1
Information Resources Management Association
1
Institut für Mobilitätsforschung
1
International Association for the Study of Insurance Economics
1
International Conference on Information Technology for Balanced Automation Systems in Manufacture and Transportation <4, 2000, Berlin>
1
International XR Conference / Annual conference <7., 2022, Lissabon>
1
Internationaler Währungsfonds / Research Department
1
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Journal of business research : JBR
46
Journal of retailing and consumer services
44
International journal of networking and virtual organisations : IJNVO
25
Psychology & marketing
25
Tourism management : research, policies, practice
24
Technological forecasting & social change : an international journal
23
International journal of product development : IJPD
17
Virtual environments for corporate education : employee learning and solutions
17
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
16
International journal of production research
16
Synthetic worlds : emerging technologies in education and economics
15
Virtual worlds and e-commerce : technologies and applications for building customer relationships
15
Management information systems : mis quarterly
14
Managerial challenges and social impacts of virtual and augmented reality
14
Springer eBook Collection
14
SpringerLink / Bücher
14
Business horizons
13
Commercial transactions in the virtual world : issues and opportunities
13
International journal of retail and distribution management
11
Journal of marketing management : MM
11
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
11
Premier reference source
11
Virtuelle Unternehmen
11
Advances in developing human resources : ADHR
10
Journal of management information systems : JMIS
10
Skill training in multimodal virtual environments
10
International journal of hospitality management
9
International journal of technology marketing : IJTMkt
9
Journal of promotion management : innovations in planning and applied research
9
HMD : Praxis der Wirtschaftsinformatik
8
Information systems research : ISR
8
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
8
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
8
Produktions- und Logistikmanagement in virtuellen Unternehmen und Unternehmensnetzwerken
8
Augmented reality and virtual reality : the power of AR and VR for business
7
CESifo working papers
7
Cogent business & management
7
Electronic commerce research
7
Gabler Edition Wissenschaft
7
Information systems and e-business management : ISeB
7
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ECONIS (ZBW)
2,332
USB Cologne (EcoSocSci)
75
EconStor
12
USB Cologne (business full texts)
11
BASE
1
OLC EcoSci
1
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Virtual Reality in Erfolgsprognosen vor Neuprodukteinführung : Modellentwicklung, Validierung und empirische Untersuchung
Harz, Nathalie
-
2020
Persistent link: https://www.econbiz.de/10012140415
Saved in:
2
Nutzung virtueller Welten zur Kundenintegration in die Neuproduktentwicklung : Eine explorative Untersuchung am Beispiel der Automobilindustrie
Daecke, Julia
-
2009
Grundlagen -- Empirische Untersuchung --
Nutzen
virtueller Welten zur Kundenintegration -- Organisation der virtuellen …
Persistent link: https://www.econbiz.de/10014015034
Saved in:
3
Nutzung virtueller Welten zur Kundenintegration in die Neuproduktentwicklung : eine explorative Untersuchung am Beispiel der Automobilindustrie
Daecke, Julia
-
2009
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003881480
Saved in:
4
Different roles, different strokes : organizing virtual customer environments to promote two types of customer contributions
Nambisan, Satish
;
Baron, Robert A.
- In:
Organization science : a journal of the Institute for …
21
(
2010
)
2
,
pp. 554-572
Persistent link: https://www.econbiz.de/10003964615
Saved in:
5
Innovation from virtual brand community members may only be virtually effective
Barretta, Paul G.
;
Firat, A. Fuat
- In:
International journal of internet marketing and …
16
(
2022
)
1/2
,
pp. 186-202
Persistent link: https://www.econbiz.de/10013041216
Saved in:
6
Remote customer interaction in frugal product development : model with customer evaluation
Gupta, Ravi Kumar
;
Ucler, Caglar
;
Bernard, Alain
- In:
International journal of product lifecycle management : …
14
(
2022
)
4
,
pp. 367-392
Persistent link: https://www.econbiz.de/10014230055
Saved in:
7
Linking CIO-CMO communication and product innovation via virtual customer environment engagement : a moderated mediation study
Wang, Li
;
Tong, Chunyang
;
Yang, Zhiyong
- In:
British journal of management
34
(
2023
)
1
,
pp. 259-279
Persistent link: https://www.econbiz.de/10014279188
Saved in:
8
Verminderung des Produkteinführungsrisikos durch Virtual-Reality-unterstützte Konzepttests : eine experimentelle Studie zur Durchführung von VR-Car Clinics
Erdmann, Andreas
-
1999
Persistent link: https://www.econbiz.de/10001380599
Saved in:
9
Integration der virtuellen Community in das CRM : Konzeption, Rahmenmodell, Realisierung
Markus, Ursula
-
2002
Persistent link: https://www.econbiz.de/10001672681
Saved in:
10
Electronic business und new economy : den Wandel zu vernetzten Geschäftsprozessen meistern
Pagé, Peter
;
Ehring, Thomas
-
2001
Persistent link: https://www.econbiz.de/10001539929
Saved in:
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