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study the role that firms' and users' activities on Facebook play in the innovation process. We find that firms' adoption of … actively ask for feedback, while only negative user comments are positively and significantly related to innovation success …
Persistent link: https://www.econbiz.de/10011623206
study the role that firms' and users' activities on Facebook play in the innovation process. We find that firms' adoption of … actively ask for feedback, while only negative user comments are positively and significantly related to innovation success …
Persistent link: https://www.econbiz.de/10011876132
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Crowdsourcing, which is a relatively new phenomenon, offers a variety of potential marketing initiatives for the future expansion of SMEs. The aim of this study is to analyze the impact of social media-facilitated crowdsourcing on the capability to integrate knowledge, which ultimately results...
Persistent link: https://www.econbiz.de/10014506292
of new product development. Since new product development is regarded as the key to innovation due to its strong …
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