Economic convergence is a major aim of the EU. Innovation and investment in economically weaker regions are key steps to foster convergence • Public institutions and the regulatory environment for investments differ substantially across EU member states and increase economic disparities •...

The study examines the hypothesis that firms engaging customers in value co-creation tend to display more innovativeness. As such, it is one of the few quantitative studies on the link between these two concepts. Customer engagement in value co-creation was operationalized as a multiple scale...