This paper's objective is to stress the interest for both innovators and designers of a marketing concept that has been widely explored since the early 80's in the fields of customer behaviour and brand management. Indeed, the concept of hedonic perceived value, as defined by Holbrook and...

The world's economic and political interactions and exchanges are in a considerable mess today. All private and public sector institutions (including universities) are moving in the same direction by adapting, adopting, accepting the logic of market forces and growth as their own values and...