) focusing on their Internet branding strategies, the impact of management actions and how those actions contribute to e … working with customers and competitors using Internet technology, the role of marketing is critical; within marketing, brand …-commerce adoption. Internet-related partnering opportunities with large firms remain a concern for smaller firms. It reveals that …

-economy resources, this cannot be the entire explanation. We propose another explanation, based on dissimilar adaptation of the Internet … that Internet business practices differ between developed- and emerging-economy firms. First, compared with developed …-economy firms, emerging-economy firms place a relatively higher priority on using the Internet to achieve strong customer …

The promise of the Internet and e-commerce has led to the increasing use of the web for transaction processing. Many …