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Virtuelle Stimuli für Kundente...
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Han, Heesup
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Bang, Nguyen
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Klaus, Philipp
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Segal, Uzi
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Thaichon, Park
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Wong, IpKin Anthony
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O'Cass, Aron
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Matzler, Kurt
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Quach, Sara
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Rahman, Zillur
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Stock-Homburg, Ruth
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International Conference on the Foundations and Applications of Utility, Risk and Decision Theories <5, 1990, Durham, NC>
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Journal of business research : JBR
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International journal of hospitality management
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Journal of the Academy of Marketing Science
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The service industries journal
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International journal of production research
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Journal of strategic marketing
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International journal of production economics
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International journal of product development : IJPD
162
Journal of marketing
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Management science : journal of the Institute for Operations Research and the Management Sciences
151
European journal of operational research : EJOR
146
International journal of electronic customer relationship management : IJECRM
141
Psychology & marketing
136
Tourism management : research, policies, practice
134
The journal of product & brand management
130
IEEE transactions on engineering management : EM
126
International journal of contemporary hospitality management
125
Journal of service research : JSR
125
Asia Pacific journal of marketing and logistics
124
Cogent business & management
123
Journal of travel and tourism marketing
120
Marketing intelligence & planning
119
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117
The journal of brand management : an international journal
115
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112
Journal of retailing
109
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
108
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
108
Journal of marketing management : MM
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European journal of marketing : EJM
104
Technovation : the international journal of technological innovation, entrepreneurship and technology management
104
Journal of economic theory
103
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ECONIS (ZBW)
24,046
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1
Different roles, different strokes : organizing virtual customer environments to promote two types of customer contributions
Nambisan, Satish
;
Baron, Robert A.
- In:
Organization science : a journal of the Institute for …
21
(
2010
)
2
,
pp. 554-572
Persistent link: https://www.econbiz.de/10003964615
Saved in:
2
Innovation from virtual brand community members may only be virtually effective
Barretta, Paul G.
;
Firat, A. Fuat
- In:
International journal of internet marketing and …
16
(
2022
)
1/2
,
pp. 186-202
Persistent link: https://www.econbiz.de/10013041216
Saved in:
3
Remote customer interaction in frugal product development : model with customer evaluation
Gupta, Ravi Kumar
;
Ucler, Caglar
;
Bernard, Alain
- In:
International journal of product lifecycle management : …
14
(
2022
)
4
,
pp. 367-392
Persistent link: https://www.econbiz.de/10014230055
Saved in:
4
Linking CIO-CMO communication and product innovation via virtual customer environment engagement : a moderated mediation study
Wang, Li
;
Tong, Chunyang
;
Yang, Zhiyong
- In:
British journal of management
34
(
2023
)
1
,
pp. 259-279
Persistent link: https://www.econbiz.de/10014279188
Saved in:
5
Marketing and innovation - a realtionship approach
Boier, Rodica
- In:
Studies and scientific researches / Economics edition / …
20
(
2014
),
pp. 154-161
Persistent link: https://www.econbiz.de/10011339608
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6
Antecedents and outcomes of market orientation in export relationships : an examination of Korean high-tech ventures
Oh, Han-Mo
- In:
Journal of international trade & commerce
14
(
2018
)
1
,
pp. 83-92
Persistent link: https://www.econbiz.de/10011846893
Saved in:
7
The effectiveness of customer participation in new product development : a meta-analysis
Chang, Woojung
;
Taylor, Steven A.
- In:
Journal of marketing
80
(
2016
)
1
,
pp. 47-64
Persistent link: https://www.econbiz.de/10011507442
Saved in:
8
Exploring traditional and new web-based methods to involve customers in new product development
Liu, Wei
;
Ye, Songhe
;
Moultrie, James
- In:
International journal of product development : IJPD
23
(
2019
)
1
,
pp. 42-64
Persistent link: https://www.econbiz.de/10012041729
Saved in:
9
Using perspective-taking to de-escalate launch date commitment for products with known software defects
Lee, Hyung Koo
;
Lee, Jong Seok
;
Keil, Mark
- In:
Journal of management information systems : JMIS
35
(
2018
)
4
,
pp. 1251-1276
Persistent link: https://www.econbiz.de/10011975719
Saved in:
10
Customer involvement in new product development of tile and ceramic industry
Mirfakhradini, Seyed Heydar
;
Safari, Khalil
;
Shaabani, Akram
- In:
International journal of productivity and quality …
25
(
2018
)
1
,
pp. 108-138
Persistent link: https://www.econbiz.de/10011980004
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