Narrow search
Showing 1 - 10 of 5,081
Cover Image
Dual perspectives on the role of market orientation in new product development
Johnson, Jean L.; Mariadoss, Babu John - In: Future-focused strategic marketing, (pp. 3-41). 2019
Persistent link: https://www.econbiz.de/10012165318
Cover Image
Branding : at the heart of the relationship between product marketing and design
Hemonnet-Goujot, Aurélie; Manceau, Delphine - In: Multi-channel marketing, branding and retail design : …, (pp. 3-30). 2016
Persistent link: https://www.econbiz.de/10011582558
Cover Image
New product development and manufacturability techniques and analytics
Smith, Alan D. - In: Organizational productivity and performance …, (pp. 80-95). 2017
Persistent link: https://www.econbiz.de/10011568341
Cover Image
Qualitätsmanagement für wissensintensive Geschäftsprozesse
Gronau, Norbert; Heinze, Priscilla - In: Wissensarbeit : zwischen strengen Prozessen und …, (pp. 325-343). 2011
Persistent link: https://www.econbiz.de/10010429410
Cover Image
User-centered design : why and how to put users first in software development
Wallach, Dieter; Scholz, Sebastian C. - In: Software for people : fundamentals, trends and best …, (pp. 11-38). 2012
Persistent link: https://www.econbiz.de/10010440924
Cover Image
Ausgewählte Ansatzpunkte zur Entwicklung innovativer Strategien im Handel
Rose, Peter M. - In: Marktorientierte Problemlösungen im …, (pp. 263-275). 2010
Persistent link: https://www.econbiz.de/10008699768
Cover Image
User experience-driven wireless services development
Park, Jee Y.; Mandyam, Giridhar D. - In: Product research : the art and science behind …, (pp. 41-65). 2009
Persistent link: https://www.econbiz.de/10003977214
Cover Image
Challenges in integrating voice of the customer in advanced vehicle development process : a practitioner's perspective
Rajagopalan, Srinivasan - In: Product research : the art and science behind …, (pp. 199-209). 2009
Persistent link: https://www.econbiz.de/10003977227
Cover Image
Brand communities and new product adoption : the influence and limits of oppositional loyalty
Thompson, Scott A.; Sinha, Rajiv K. - 2010
Persistent link: https://www.econbiz.de/10003924383
Cover Image
Engineer-to-order : a maturity concurrent engineering best practice in improving supply chains
Addo-Tenkorang, Richard; Eyob, Ephrem - In: Customer-oriented global supply chains : concepts for …, (pp. 112-128). 2012
Persistent link: https://www.econbiz.de/10009529688