The main aim of the study is to examine the differences in the use of the marketing tools in the management of small and medium-sized enterprises in the Visegrád Group (V4) countries. The research was carried out via questionnaires, which were distributed to small and medium-sized firms in...

Purpose - to analyse the digitalization trends in the Central Caucasian (Georgia, Azerbaijan and Armenia) and Baltic States with the aim of reducing a financial gap for the Small and Medium size Enterprises in Georgia, Azerbaijan and Armenia. Research methodology - comparative analysis between...

This paper examines the post-pandemic performance of micro, small, and medium-sized firms using Self-Organizing Maps (SOMs), a type of Artificial Neural Network that groups patterns based on their similarities. The goal is to identify the key characteristics that enable firms to face market...

Sales growth is essential for an enterprise's survival and financial growth.If an enterprise manages to achieve sales growth, its expansion can be accomplished. However, does sales growth always have only positive effects?If the enterprise is not collecting enough cash, it can miss a payment on...

Economic growth and sustainable development are issues which are becoming more and more important for nowadays companies. Sustainable development strives for moderate and responsible use within the economic and production activity the limited resources of our planet. Eco-innovations,...

This study investigated seven core subjects of ISO 26000 to explore the way in which new product development (NPD) links corporate social responsibility (CSR) strategy with product development planning. This study thoroughly discussed the implementation of policies that achieve social...

The main purpose of this study was to investigate the relationship between Organizational Learning Capability, ISO 9001 Effectiveness and Financial Performance of Bosnian exporters. Based on literature review, a conceptual model was validated and the hypotheses were proposed. The measurement...

In a complex and dynamic business environment, managers widely appeal to modern methods and techniques that would help them cope with the competition and offer their customers new, attractive, good quality products and services and at competitive prices. In this context, total quality management...

The intensive development of global markets correlated with the modern consumer’s demands led to a new complex approach concerning the food sector and its’ main determinants. Old market theories that describe the food market mechanisms as a simple three point process: “to produce – to...

Purpose - The main aim of this investigation is to introduce a framework for combining information quality concerning with contextual and representational relevance, and intrinsic accuracy in supply chain management practices to develop supply chain performance in Saudi companies. Research...