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The roles of Categorization Theory and confirmation bias in Australian owned brands

Cheah, Isaac; Phau, Ian - 2008

The paper proposes a research framework to study the influence of country of origin cues, consumer economic nationalistic and consumer ethnocentric tendencies toward product judgement of and the willingness to buy Australian brands. Categorization theory, confirmation bias and schema congruity...

Persistent link: https://www.econbiz.de/10009434827

A factor and structural equation analysis of the enterprise systems success measurement model

Sedera, Darshana; Gable, Guy G. - 2004

Enterprise systems entail complex organizational interventions. Accurately gauging the impact of any complex information system requires understanding its multidimensionality, and the development of a correspondent, standardized, validated, and robust measurement instrument. Despite the...

Persistent link: https://www.econbiz.de/10009437498

Is corporate social responsibility linked with firm performance? An alternative test

Galbreath, Jeremy; Shum, P. - 2009

Direct tests between corporate social responsibility (CSR) and firm performance (FP) have been argued to be a futile … affects firm performance. Studying a sample of Australian business firms the findings suggest that CSR is positively linked … with firm performance. However, the effect is indirect: reputation and customer satisfaction fully mediate the CSR …

Persistent link: https://www.econbiz.de/10009434794