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Friedrich-Schiller-Universität Jena
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Inter-American Development Bank
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International Conference on Strategic Innovative Marketing and Tourism <7., 2018, Athenian Riviera>
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Metropolis-Verlag für Ökonomie Gesellschaft und Politik GmbH
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2
OECD
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"Urban Economies: Grassroots Entrepreneurs and Neighbourhood Economies between Resilience and Innovation" <2016, München>
1
Access Marketing Management e.V
1
Africa Institute of South Africa
1
Arbeitsgemeinschaft Deutscher Technologie- und Gründerzentren
1
Australien / Productivity Commission
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BITKOM Servicegesellschaft
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Brandenburgische Technische Universität Cottbus-Senftenberg
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Carl Hanser Verlag
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Center for Leading Innovation & Cooperation
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Deutsche Gesellschaft für Personalführung
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Harvard-Business-Manager : das Wissen der Besten
14
Harvard business review : HBR
13
Long range planning : LRP ; international journal of strategic management
13
R & D management
13
HMD : Praxis der Wirtschaftsinformatik
12
Corporate creativity : developing an innovative organization
11
International journal of product development : IJPD
11
International journal of technology management : IJTM
11
International journal of networking and virtual organisations : IJNVO
10
Premier reference source
9
Social Branding : Strategien - Praxisbeispiele - Perspektiven
9
Creativity and innovation management
8
Gabler Edition Wissenschaft
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IEEE transactions on engineering management : EM
8
Industrial marketing management : the international journal for industrial and high-tech firms
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Public-private innovation networks in services
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Benchmarking : an international journal ; BIJ
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Handbook of research on integrating social media into strategic marketing
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International journal of automotive technology and management : IJATM
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International journal of production economics
7
International journal of technology marketing : IJTMkt
7
Springer eBook Collection
7
Digital and social media marketing : a results-driven approach
6
Digital enterprise transformation : a business-driven approach to leveraging Innovative IT
6
EcoDesign : von der Theorie in die Praxis
6
Global business and organizational excellence : a review of research & best practices
6
Handbook of innovation in public services
6
International journal of management practice : IJMP
6
The challenge of BRIC multinationals
6
The practice of outsourcing : from information systems to BPO and offshoring
6
Business process management journal
5
Cases on strategic social media utilization in the nonprofit sector
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European journal of innovation management : EJIM
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Handbook of social media management : value chain and business models in changing media markets
5
Innovation: organization & management : IOM
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International journal of business excellence
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International journal of innovation management
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1
Reinventing the product : how to transform your business and create value in the digital age
Schaeffer, Eric
;
Sovie, David
-
2019
Persistent link: https://www.econbiz.de/10012018762
Saved in:
2
Virtual communities : Unternehmungspolitik und Erfolgsmessung
Wolfensberger, Thomas
-
2002
-
1. Aufl.
Persistent link: https://www.econbiz.de/10001709670
Saved in:
3
Virtually perfect corporation
McConomy, Bruce J.
;
Stonehouse, Sara
- In:
Accounting perspectives : a journal of The Canadian …
10
(
2011
)
2
,
pp. 139-149
Persistent link: https://www.econbiz.de/10009305495
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Application of collaborative technologies : Enterprise 2.0 in virtual enterprise context
Rojas, Evelyn Paola Soto
;
Batocchio, Antonio
-
2012
Persistent link: https://www.econbiz.de/10009487085
Saved in:
5
Minimizing the challenges of risk management in distributed IT projects : the importance of the alignment of strategic, tactical, and operational levels
Prikladnicki, Rafael
;
Evaristo, J. Roberto
;
Audy, Jorge …
- In:
E-collaboration in modern organizations : initiating …
,
(pp. 126-141)
.
2008
Persistent link: https://www.econbiz.de/10003643015
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6
Digital enablement : the consumerizational and transformational effects of digital technology
Pan, Shan L.
(
ed.
);
Sandeep, Mysore Seshadrinath
(
ed.
)
-
2018
Persistent link: https://www.econbiz.de/10011857400
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7
bedigital : Beispiele zu Digitalisierungsprozessen aus der Unternehmenspraxis
Butzer-Strothmann, Kristin
(
ed.
);
Peuser, Martina
(
ed.
)
-
2020
-
1. Auflage
Persistent link: https://www.econbiz.de/10012178474
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8
Marketing in the metaverse
Sawhney, Mohanbir S.
- In:
Kellogg on marketing : the marketing faculty of the …
,
(pp. 261-278)
.
2023
Persistent link: https://www.econbiz.de/10014283180
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Digital marketing
Chaffey, Dave
;
Ellis-Chadwick, Fiona
-
2019
-
Seventh edition
Persistent link: https://www.econbiz.de/10011942040
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10
Affected : emotionally engaging customers in the digital age
Wrigley, Cara
;
Straker, Karla
-
2018
understand and communicate with customers and to differentiate their product and services to combat disruptive
innovation
…
Persistent link: https://www.econbiz.de/10012027568
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