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During the last decade the internet has been the fastest growing segment in advertising. Exploiting Nielsen data, we analyze the advertising pattern displayed by the population of organizations (i.e. companies, non-profit institutions and public entities) that were active on the Italian national...
Persistent link: https://www.econbiz.de/10010327657
In a field experiment with a retail chain (1,300 employees, 193 shops), randomly selected sales teams received a bonus. The bonus increases both sales and number of customers dealt with by 3%. Each dollar spent on the bonus generates $3.80 in sales, and $2.10 in profit. Wages increase by 2.2%...
Persistent link: https://www.econbiz.de/10011712798
Entrepreneurial orientation (EO) represents a firm-level construct that captures innovativeness, proactiveness, and risk-taking of the existing companies. The main focus of this paper is to present the EO of 477 companies in Bosnia and Herzegovina and to compare EO between companies operating...
Persistent link: https://www.econbiz.de/10012287024
Free!! Google and Facebook!!! We all know them, what to worry about? Everything! The giants of the internet are expanding into every corner of the economy, politics and our lives. They control the majority of digital advertising; Alphabet, Google's parent, and Facebook receive more than 60...
Persistent link: https://www.econbiz.de/10011930671
Facebook, Amazon, Netflix and Google, as well as Twitter – the FANG companies – have transformed society with both positive and negative effects. Soaring consumer access to information, news, social networks, and entertainment has been stimulated by the ever-more ubiquitous and falling...
Persistent link: https://www.econbiz.de/10011930714
There can be no doubt that the FANG companies – Facebook, Amazon, Netflix and Google, as well as Twitter – have transformed society since their emergence. Like all social transformations, the changes wrought by their services have had ripple effects that are both positive and negative. On...
Persistent link: https://www.econbiz.de/10011944644
Free!! Google and Facebook!!! We all know them, what to worry about? Everything! The giants of the internet are expanding into every corner of the economy, politics and our lives. They control the majority of digital advertising; Alphabet, Google's parent, and Facebook receive more than 60...
Persistent link: https://www.econbiz.de/10011944650
Ausgangspunkt ist die These, dass Universitäten und Business Schools den Studierenden sehr wenig oder gar keine Möglichkeit bieten, sich während ihres Studiums mit dem Themenkreis Wirtschafts- bzw. Management-Ethik und soziale Verantwortung (CSR - Corporate Social Responsibility) zu befassen....
Persistent link: https://www.econbiz.de/10010305819
Successful leadership is one of the most important factors contributing to the company's success, and can be defined in several ways that will be mentioned below. Leadership can be defined as the skill to encourage employees to voluntarily participate in the realization of the objectives of the...
Persistent link: https://www.econbiz.de/10011920282
styles affect the success of the company using the system of balanced scorecard approach. A survey was conducted on a sample …
Persistent link: https://www.econbiz.de/10011920336