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The roles of Categorization Theory and confirmation bias in Australian owned brands
Cheah, Isaac; Phau, Ian - 2008
The paper proposes a research framework to study the influence of country of origin cues, consumer economic nationalistic and consumer ethnocentric tendencies toward product judgement of and the willingness to buy Australian brands. Categorization theory, confirmation bias and schema congruity...
Persistent link: https://www.econbiz.de/10009434827
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A factor and structural equation analysis of the enterprise systems success measurement model
Sedera, Darshana; Gable, Guy G. - 2004
Enterprise systems entail complex organizational interventions. Accurately gauging the impact of any complex information system requires understanding its multidimensionality, and the development of a correspondent, standardized, validated, and robust measurement instrument. Despite the...
Persistent link: https://www.econbiz.de/10009437498
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Is corporate social responsibility linked with firm performance? An alternative test
Galbreath, Jeremy; Shum, P. - 2009
Direct tests between corporate social responsibility (CSR) and firm performance (FP) have been argued to be a futile … affects firm performance. Studying a sample of Australian business firms the findings suggest that CSR is positively linked … with firm performance. However, the effect is indirect: reputation and customer satisfaction fully mediate the CSR …
Persistent link: https://www.econbiz.de/10009434794
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Integrierte Produktentwicklung : Methoden für Prozeßorganisation, Produkterstellung und Konstruktion
Ehrlenspiel, Klaus - 1995
Persistent link: https://www.econbiz.de/10000533250
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Life-cycle cost and economic analysis
Fabrycky, Wolter J.; Blanchard, Benjamin S. - 1991
Persistent link: https://www.econbiz.de/10000815070
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Controlling : betriebswirtschaftliche und technische Verfahren zur Unternehmensführung
Jaspersen, Thomas - 1999 - 3., vollst. überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10000673235
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Handbuch Produktentwicklung
Lindemann, Udo (ed.) - 2016
Persistent link: https://www.econbiz.de/10011414866
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Technology management : activities and tools
Karaomerlioglu, Dilek Cetindamar; Phaal, Robert; … - 2016 - Second edition
"The Technology Management (TM) discipline has a history of more than 50 years. It is inherently interdisciplinary and multifunctional, and when managed correctly it can deliver a decisive competitive advantage. Technology Management focuses on the micro-level analysis of TM as a dynamic...
Persistent link: https://www.econbiz.de/10011419622
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Wirtschaftlichkeitsrechnung für Ingenieure : Grundlagen für die Entwicklung technischer Produkte
Schlink, Haiko - 2017 - 2., überarbeitete und ergänzte Auflage
Persistent link: https://www.econbiz.de/10011484695
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Product design and development
Ulrich, Karl T.; Eppinger, Steven D.; Yang, Maria C. - 2020 - Seventh edition, International student edition
Persistent link: https://www.econbiz.de/10012015963