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Predictors and purchase intentions of counterfeits of luxury branded products

Phau, Ian - 2010

This paper extends two related studies in counterfeiting by Tom et al. (1998) on consumer attitudes toward, and purchase history of counterfeit goods and Cordell et al. (1996) on investigating the extrinsic cues brand, price and retailer influencing consumption of counterfeits. The three main...

Persistent link: https://www.econbiz.de/10009434873

A conceptual investigation into brand mimicry in the luxury brand industry

Huimin, Teah; Phau, Ian - 2010

Copying, imitation, counterfeiting and knock-offs have been considered to be detrimental to the global economy and to innovation. While Mimicry has been applied to various areas of sciences such as engineering, biomimetics and behavioural sciences or even in areas of Management, it is however...

Persistent link: https://www.econbiz.de/10009434874

Conceptualising the mediating role of inferences of manipulative intent between consumer skepticism and product judgment

Tien, Cheryl; Phau, Ian - 2010

This paper proposes a research framework on the antecedents of consumers' skepticism toward advertising and its related outcome variables; including inferences of manipulative intent, attitudes toward the advertisement and product judgment. The scope of the study will be limited to the industry...

Persistent link: https://www.econbiz.de/10009434875

Consumers' skepticism toward advertising claims

Tien, Cheryl; Phau, Ian - 2010

This research provides some empirical findings of the relationships between the antecedents as well as the outcomes variables of consumers’ skepticism toward advertising. Consumer skepticism toward advertising is defined as the tendency toward disbelief of advertising claims (Obermiller and...

Persistent link: https://www.econbiz.de/10009434876

Risks and responsibilities in establishing a wireless network for an educational institution

Knights, Leigh; Fonceca, Matt; Mack, Georgina; … - 2006

protection act, education institutions need to realise the legal obligations and liabilities they face with respect to the …

Persistent link: https://www.econbiz.de/10009440797

Relevance of the programmes of the federal fisheries schools to Nigeria's fishing industry

Olaniawo, A.A. - 1985

Nigeria's three federal fisheries schools are administered by three autonomous research institutes located in Lagos, New Bussa, and Maiduguri. The schools were established at different periods to train the required manpower for Nigeria's fishing industry which has remained predominantly...

Persistent link: https://www.econbiz.de/10009466930

VAG: A game of agribusiness supply chain strategy

Bryceson, Kim - 2005

the use of 3D virtual reality modelling for education and research projects in rural based enterprises and their …

Persistent link: https://www.econbiz.de/10009448333

Business education in operations management

Lane, Richard; Tamaschke, Rick - 2003

is at the heart of changes of which the AACSB report Management Education at Risk, August 2002 (p 20), comments of …

Persistent link: https://www.econbiz.de/10009448490

Rethinking 'business is business' : a criticalist perspective on teaching business ethics

Fallon, Wayne; Australian Association for Professional … - University of Western Sydney; University of Western Sydney; … - 2005

to be so pervading that the education of business ethics is likely to come under its influence. Thus, from within the … dominant discourse, ethics education has the potential to further that discourse. Against this backdrop, there is a place for a … critical approach to teaching business ethics, and critical management education offers a framework from which to question the …

Persistent link: https://www.econbiz.de/10009481905

Preparing future designers for new market economies

Novoa, Mauricio; Zehner, Robert B.; Reidsema, Carl - University of Western Sydney; University of Western Sydney; … - 2007

is mediated by technology. Both in education and professional practice, design workers and students need to understand …

Persistent link: https://www.econbiz.de/10009482077